Women are Driving Box Office Numbers | Koeppel Direct

Women are Driving Box Office Numbers

women driving ticket sales in record number

The summer movie season is full of action packed blockbusters and big special effects masterpieces – but this year is bringing a brand new trend to the box office.

Women are driving ticket sales in record numbers – and Hollywood’s pandering to the typically young male audience may be falling flat.

Women leading the way in this summer’s movies. Leading the trend is the “The Divergent Series: Insurgent” and other action-oriented, female-focused blockbusters. “Insurgent” took in an estimated $54 million during its opening weekend, and 60 percent of that audience was female. The crowd for the opening weekend of “Fifty Shades of Grey” was 67% women, and the audience for “Cinderella” was 66% women.

Although it might be easy to dismiss those numbers as a fluke, there’s a definite trend developing in moviegoers. Similar movies that were targeted at a young male audience – “Hot Tub Time Machine 2,” “Seventh Son,” “Chappie” and “Jupiter Ascending” all had less stellar performance over the same time period.

Movie execs, take note. It’s been a noticeable enough shift for movie executives and producers to take note. They’ve traditionally baked on the stability of the young male audience – particularly with the popularity of blockbuster super hero movies. However, young men are considered to be more easily distractible by other forms of entertainment – like game consoles – so the industry is considering the benefits of appealing to women for opening-week audiences.

Hollywood bouncing back. All in all, Hollywood is trying to bounce back from a rough few years. Admissions fell 6% in North America in the U.S. just in the last year, and the previous year ticket sales declined by 5%. Currently, there has been a 4% increase in ticket sales in 2015 – but there are some high-risk/high-stake summer months around the corner. With typical male-centric movies like “Ant-man” and “Mad Max: Fury Road” set to release this summer, executives may want to rethink their strategy for next summer’s movies.


Your browser is out of date. It has security vulnerabilities and may not display all features on this site and other sites.

Please update your browser using one of modern browsers (Google Chrome, Opera, Firefox, IE 10).