Starting in 2015, NBCUniversal will initiate plans to launch a live stream version of its broadcast network.
It’s an effort to make their content watchable on computers and mobile devices to cater to younger viewers, who are more likely to look to alternative sources of television.
Available with a paid subscription. However, unlike CBS Corp. and Time Warner Inc.’s HBO, NBC won’t be selling an alternative version of its network direct to consumers. Access to NBCUniversal’s livestream will only be available with a pay-TV subscription. Viewers will have to provide proof that they have cable or another similar service before gaining access. NBC’s live stream debuted in December online, and on mobile platforms this month.
While most broadcast and cable networks offer a great deal of their content online, live streams have been less readily available. So far ABC is the only other major network to offer a live stream, which started in late 2014. Part of the reason that many have been hesitant to stream their stations has to do with the rights to the content. Networks and distributors both have made claims to streaming content, and the lines between who should profit – and how – are still be discovered.
Keeping up with other networks. NBC, however, is hoping that its move to offer a streaming version of their channel will help to reduce the rumors that they are “laggard” compared to other networks. The industry-wide initiative “TV Everywhere” was created several years ago, and until now NBC has been relatively quiet about the program. In a statement detailing their plans for the live stream, NBCUniversal stated that they are “committed to supporting the TV everywhere ecosystem.”
NBCUniversal plans to market their new streaming service under the motto “Watch TV Without the TV.” The NBCUniversal campaign will be geared primarily toward the cable properties that the entertainment company owns, including USA, E!, Syfy and Bravo.