Moviefone, the service created 25 years ago to give people movie listings, is changing with the times and giving consumers what they are looking for – help finding their favorite shows in the increasingly fragmented market.
With show rights growing so scattered, consumers can sometimes have a hard time finding what they want to watch. Between Netflix, Amazon, Hulu, cable on-demand services, iTunes, Google Play and more it can be time consuming to find the right show. Moviefone aims to help.
One-stop entertainment shop. Through their free app and website, Moviefone is going to become a one-stop shop for all things entertainment. Since there’s little to no distinction anymore between television and movie distribution and watching at home, it’s a smart way for the company to stay involved in the rapidly evolving entertainment industry.
By typing in a title to any show on the app or website, you’ll be able to see a list of any on-demand viewing options – as well as any upcoming showtimes on broadcast or cable TV. If the show you’re looking for is on demand, you can reach the hosting service (Netflix, etc) with just one click. It’s a targeted solution for a new breed of viewer and gives them exactly what they are looking for – their favorite shows at their fingertips.
A new Mr. Moviefone? Moviefone, which is shared by AOL and Whalerock, makes most of its money from advertising and has about 10 million users. As the new service launches, the company will also be getting another update of sorts. The classic Mr. Moviefone character – which has been a cultural icon of sorts – is being retired for a new Mr. or Ms. Moviefone. AOL and Whalerock also announced a national contest to select a new voice for the service.
With a new voice and a new approach, Moviefone seems poised to last another 25 years as a reliable guide to entertainment.