Exploring Yelp and Google Reviews
The days of useful reviews of products or services coming from television and newspaper critics are largely a thing of the past.
These days, most consumers go online when they’re looking for a review of a purchase they’re considering. And generally, they’ll turn to Yelp or Google reviews to help them make their decision.
With most of today’s consumers reading reviews before even visiting a business, it can be helpful to understand the difference between Yelp and Google reviews. Making the distinction can help companies better understand how to get the most out of them.
Regardless of platform, businesses need to encourage positive reviews whenever possible and quickly deal with any negative reviews or complaints that might crop up. Often, a single bad review can do serious damage to a business. But given how many review platforms are out there, a brand can only focus on so many in its marketing efforts.
Yelp Reviews 101
Yelp makes every effort to present itself as a balanced and objective platform for reviews of businesses, both brick and mortar and those living online.
In accomplishing this, the company has taken a number of steps to discourage businesses and individuals from in any way manipulating the system. This has had the unfortunate side effect of making the site algorithm a bit difficult to understand for the average business owner.
In spite of being a bit cumbersome, this site is one of the most trusted by consumers looking for online reviews. Yelp is often the site consumers turn to when they are looking for a review of a product or service. Businesses that let negative reviews accumulate on Yelp are just asking for trouble.
It’s vital that companies create a Yelp account they can use to monitor the reviews of their business. This way, if any complaints appear they can be dealt with quickly. Business representatives can quickly offer apologies and solutions for the aggrieved customer.
Google’s Take on Reviews
There’s virtually no aspect of online business and marketing that isn’t of interest to Google. It was bound to get a bite out of the online business reviews sector eventually. While Google is still far behind Yelp in popularity, it has grabbed the attention of businesses and marketers everywhere.
One reason for this is that Google is a massive online marketing monster that no one can hope to compete with. Google controls the most popular search engine on earth and manages to control a very large percentage of ad revenue produced by the internet through properties like Google AdWords and Google AdSense.
It’s fairly safe to assume that Google will ultimately overtake Yelp, based on its history and the seamless integration Google Reviews has for the throngs of people using Chrome as their primary browser. Businesses would be wise to put eggs in both baskets and focus their online review efforts on both Yelp and Google Reviews.