TV advertising
TV Advertising Makes a Resurgence Through OTT
As consumers increasingly “cut the cord” and move away from traditional linear television providers, some advertisers may wonder whether they need to explore other advertising platforms. There has been a significant amount of hyperbole about the “death of television” and [...]Read more
TV Ad Buyers Don’t See Connected TV Threatening Linear TV Budgets
As connected TV (CTV) and over-the-top (OTT) advertising becomes more popular, some have begun to worry that the push toward digital connected TV advertising will start to hurt budgets for more traditional linear TV ads. This concern may lead some marketers to look at whether [...]Read more
