Programmatic Advertising Archives | Koeppel Direct

Programmatic Advertising

Programmatic Action Plan

Programmatic Action Plan

Multiple variables need to be considered when developing a marketing plan. Brands objectives, market research and previous campaign performance all need to be taken into account. This outcome of this is a marketing plan that outlines the right mix of audience, channels and timing [...]Read more
Programmatic Is the Path to Consumers' Mind

Programmatic Is the Path to Consumers’ Mind

Programmatic advertising is an increasingly popular option for digital marketers who want to make the most of their advertising budget. A report by Zenith estimated that a full 67 percent of advertising spending in 2019 would be for programmatic ads, up from 59 percent in 2017. [...]Read more

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