marketing strategy Archives | Koeppel Direct

marketing strategy

Understanding Multi-Touch Attribution

Understanding Multi-Touch Attribution

Conversion tracking is an important part of the sales process. By being able to track sales through your funnel and determine where a potential customer decided to make the purchase, companies can improve the effectiveness of future marketing efforts and increase overall [...]Read more
What Is Data-Driven Marketing

What Is Data-Driven Marketing?

Consumers and businesses produce an unfathomable amount of data each day. Each search, purchase and interaction, whether it occurs online, in a brick-and-mortar store or some other way, contributes to this over-abundance of data. The Big Data industry has sprung up as a direct [...]Read more

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