marketing strategies

Essential Businesses: Key marketing points to emphasize during the Coronavirus pandemic
As we navigate our way through 2020, one thing is certain: the modern world has never seen anything quite like the Covid-19 virus. The impact on the world has been significant, and only time will help us understand what that impact will mean. Is this a time we can discuss [...]Read more

Marketing Strategies for the Medical Device and Pharmaceutical Industry
Developing solid marketing strategies is key to success in any industry. For those companies operating in the medical device and pharmaceutical industry, however, the importance of effective marketing cannot be overstated. Between government regulation and consumer perception, [...]Read more

Why Use A Programmatic Performance Marketing Strategy for Hotel Brands?
The hotel industry sees a significant amount of business throughout the year, with its highest points being the summer months when vacations are most common and the end-of-the-year holiday season. Competition can be fierce among hotel brands, especially in popular travel [...]Read more

Marketing Your Competition Isn’t Doing
Good marketing can make a huge difference in whether a product succeeds or is a failure. When a company faces fierce competition in its niche, sometimes the winner comes down to which of the competitors had the marketing campaign that resonated most with fans and potential [...]Read more