DRTV
DRTV: Past, Present, and Future
Let’s not dilly-dally. The definition of DRTV is: Direct Response Television is TV advertising that includes a response trigger, such as an 800 number, a website address, a text message, or a bar code. DRTV exists to generate an immediate response to purchase a product or [...]Read more
Are Super Bowl Ads Still Profitable For Advertisers?
The results are in: people love Super Bowl commercials. Even 77 of them. That’s how many spots were sold during Super Bowl LIV earlier this month, but are these advertising dollars being spent wisely? With more ways to access content than ever before, consumers have a lot of [...]Read more
March Madness Delivers Big Time with Advertisers
There may be no better sporting event that epitomizes the multi-channel media consumption available to modern consumers than March Madness. The three month-long tournament offers a slew of options for brands that want to connect with the millions (and millions and millions) of [...]Read more
Viewing Habits Are Changing. Are Your DRTV Campaigns Keeping Up?
Streaming content is extremely popular these days. Even though there are still a significant number of people who use traditional cable providers for television content, an ever-increasing number of streaming services and connected TV options are available for users to consume [...]Read more
Why Direct Response TV Marketing Is Still Effective
Direct response TV (DRTV) marketing isn’t a new concept, and those who scoff at the idea of using direct response TV in their marketing are missing out on a great opportunity to get consumers more invested in their brands. Part of the problem may be that marketers don’t [...]Read more
