digital marketing
Remarketing and Tracking is Important to Your PPC Campaigns
You visit a website you enjoy. Let’s say it’s a mountain bike company with well-crafted bikes, an excellent blog, and a YouTube channel with mountain biking vacation trip advice. You visit the website a few times each month. You’re very interested in buying a new mountain [...]Read more
Media Mix Modeling Provides Transparency for Digital Media Companies
Determining the right media mix for your company can be complex. While determining the best media mix for a company was once largely a matter of balancing advertising costs against metrics such as reach and impressions, modern digital marketing makes it much more difficult to do [...]Read more
Why Direct Response TV Marketing Is Still Effective
Direct response TV (DRTV) marketing isn’t a new concept, and those who scoff at the idea of using direct response TV in their marketing are missing out on a great opportunity to get consumers more invested in their brands. Part of the problem may be that marketers don’t [...]Read more
The Effect of Tariffs on DTC Marketers
Given the current turmoil in international relations, tariffs are a major point of discussion among those who do business internationally. Even those who don’t do major business overseas could be affected by trade wars and rising tariffs. Because of the wide-reaching effects [...]Read more
Trends in Automotive Digital Marketing
Given the number of consumers who are online or using connected devices for more and more time each day, it is no wonder that the popularity of automotive digital marketing is exploding. Marketers are finding new ways to unlock the power of digital marketing across different [...]Read more
Social Media and Digital Marketing Are Key to Building Medical Services
When it comes to medical services, consumers need to know that they have chosen a provider they can trust. This is especially true when it comes to premium services such as cosmetic procedures where both the decision to have the procedure and the selection of who to perform it [...]Read more
Guide to Media Planning
Media planning has long been one of the more important tasks in advertising. Before a single ad is run, extensive market research is done to determine which platforms are best to carry the ad campaign being planned out. Media planners evaluate a number of different options and [...]Read more
5 Industries Getting the Most from Digital Marketing
As social media, over-the-top (OTT) content and other digital platforms gain increasing relevance in daily life, the need for an effective digital marketing strategy is increasingly clear. Most industries have begun or are already well underway as far as embracing digital [...]Read more
Over-the-top (OTT) Advertising Strategies
Over-the-top (OTT) advertising is an increasingly important component of digital marketing plans. As greater numbers of people cut the cord and move away from traditional cable and satellite content, OTT and connected TV (CTV) markets will become even more valuable to those in [...]Read more
Programmatic Is the Path to Consumers’ Mind
Programmatic advertising is an increasingly popular option for digital marketers who want to make the most of their advertising budget. A report by Zenith estimated that a full 67 percent of advertising spending in 2019 would be for programmatic ads, up from 59 percent in 2017. [...]Read more
