digital marketing Archives | Koeppel Direct

digital marketing

The Effect of Tariffs on D2C Marketers

The Effect of Tariffs on DTC Marketers

Given the current turmoil in international relations, tariffs are a major point of discussion among those who do business internationally. Even those who don’t do major business overseas could be affected by trade wars and rising tariffs. Because of the wide-reaching effects [...]Read more
Guide to Media Planning

Guide to Media Planning

Media planning has long been one of the more important tasks in advertising. Before a single ad is run, extensive market research is done to determine which platforms are best to carry the ad campaign being planned out. Media planners evaluate a number of different options and [...]Read more
Programmatic Is the Path to Consumers' Mind

Programmatic Is the Path to Consumers’ Mind

Programmatic advertising is an increasingly popular option for digital marketers who want to make the most of their advertising budget. A report by Zenith estimated that a full 67 percent of advertising spending in 2019 would be for programmatic ads, up from 59 percent in 2017. [...]Read more

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