connected TV
Updates To Hulu Advertising Formats
Have you ever had a friend who will try almost anything? You know, the one who climbs to the top of the water tower when you dare them to? Well, that’s Hulu. The video streaming service isn’t afraid to try new things out on their platform. This year Hulu unveiled new ad [...]Read more
Connected TV Opportunities Continue to Grow
Imagine it’s 1980 instead of 2020. Not only would you be wearing suspenders with a tee-shirt and something called moon boots, but your television would be radically different too. If you were sitting in your living room and wanted to watch the movie trailer for Caddyshack, [...]Read more
March Madness Delivers Big Time with Advertisers
There may be no better sporting event that epitomizes the multi-channel media consumption available to modern consumers than March Madness. The three month-long tournament offers a slew of options for brands that want to connect with the millions (and millions and millions) of [...]Read more
TV Advertising Makes a Resurgence Through OTT
As consumers increasingly “cut the cord” and move away from traditional linear television providers, some advertisers may wonder whether they need to explore other advertising platforms. There has been a significant amount of hyperbole about the “death of television” and [...]Read more
TV Ad Buyers Don’t See Connected TV Threatening Linear TV Budgets
As connected TV (CTV) and over-the-top (OTT) advertising becomes more popular, some have begun to worry that the push toward digital connected TV advertising will start to hurt budgets for more traditional linear TV ads. This concern may lead some marketers to look at whether [...]Read more
What Marketers Need to Know about OTT and CTV in 2019 [Infographic]
The number of people “cutting the cord” and moving away from traditional cable and satellite TV options continues to rise. As a result, many marketers are paying more attention to alternatives like OTT and CTV. With these options gaining more attention from viewers and seeing [...]Read more
Ad Impressions on Connected TV
Traditional television programming is on the decline, with over 2.8 million consumers “cutting the cord” and canceling cable or satellite subscriptions in 2018 alone. One of the common reasons given for cutting the cord is the availability of streaming media options for [...]Read more
