If you’re a fan of Facebook’s chat app “Messenger” there’s good news for you.
Recently, Facebook Inc. revealed plans to add extra functionality to the app included the ability to book reservations, track orders online and send custom videos. It’s all part of an attempt by Facebook to make the app easier to use for commerce purposes.
In addition to the announcement about the app, the social network also revealed plans to embed a video player for Facebook pages that will make it easier for brands to publish on their pages, as well as new tools for businesses to better track their mobile ads.
State of the social network. Their state of the social network address at the F8 developers conference also included plans to deliver content by partnering with several publications, including BuzzFeed. The new joint partnership will allow Facebook users to easily comment on articles from other websites right from their mobile devices.
“Moving from just being a single service to a family of world-class apps to help people share in different ways is the biggest shift in our strategy to connect people in many years,” Chief Executive Mark Zuckerberg told approximately 2,500 attendees at the conference. The Messenger app has the ability to connect with 40 other apps through the Messenger platform – including to ecommerce companies Zulily and Everlane.
The ecommerce integration is an important part of the company’s future vision. They are aiming to make it as easy for consumers to shop as possible. With just a thumbs-up icon, consumers will be able to make a purchase. David Marcus, who was hired from Paypal last year, is spearheading the initiative.
More on Facebook’s Messenger app. Since its launch in 2011, the Messenger app has 600 million users, and the WhatsApp user base (which FB acquired in a purchase last year) has 700 million users. Making it easier for that user base to do more through the app will surely pay off for the social network and advertisers as well.