Mobile Direct Response & Media Buying
As the smartphone continues to become a veritable “extension of the body,” the impact of direct response mobile advertising is at an all-time high. An increasing amount consumers are researching products and services, reading reviews on social media and finalizing purchases on their mobile devices. Nielsen reports 87% of smartphone and tablet owners use their mobile devices for shopping activities. Implementing a mobile media buying campaign is a strategic tool to take advantage of this important step in the purchase funnel today.
In addition, Nielsen confirms nearly four out of five television viewers now watch TV with a second screen on hand – most commonly in the form of a smartphone or tablet. This means there is a mobile shopping cart in the hand of most TV viewers! It is important to pair together DRTV advertising and mobile advertising campaigns and to optimize mobile for any device or operating system consumers may use.
Additionally, it is imperative to optimize your mobile presence in order to avoid prospects being picked off by the competition. Don’t spend your precious media dollars only to have leads siphoned off by a competitor who is capitalizing on mobile advertising. Rely on Koeppel Direct to ensure your mobile presence is firing on all cylinders!
Our Mobile Advertising Agency Services
At Koeppel Direct, our mobile advertising campaigns utilize tools in the following formats:
- Tablets, such as iPads
- Dashtops, such as GPS navigation or satellite radio
- Other forms of traditional media converted to a mobile environment, such as Mobile DRTV or mobile direct response marketing
- Mobile web banners and posters, also mobile circulars and mobile-specific landing pages
- SMS (text) advertising
- MMS advertising (within mobile games and videos)
- Interstitial ads, which are full-page ads that appear before the actual webpage
- Audio ads connected to telephone-based services
Today’s omnichannel consumer chooses where, when and how to engage with marketers. Be ready to meet them when they come knocking on your door. Turn to Koeppel Direct for comprehensive mobile advertising and marketing solutions!
Contact us to further discuss mobile media buying and how this plays into a strong direct response campaign.