Facebook advertising and other social media advertising have become an integral part of the media mix today. As media buying experts, agency Koeppel Direct successfully leverages social media to reach our client’s prospects during the purchase funnel.

Social media icons on iPhone

Once a consumer has been exposed to your product or service, they will frequently conduct further online research. Some of the categories of information they will be looking for include:

• Product reviews
• Professional and public support for your claims
• Average ratings
• Variable pricing

All of these factors act as social proof that can either push your prospects further down the sales funnel or have them turn to a competitor. At Koeppel Direct, we create integrated campaigns that combine broadcast media with social media buying so that when consumers are seeking more information, your brand is front and center.

Social Media Platforms

Among social networks, Facebook is unique because it acts as both a town square and a marketplace that now reaches some 2 billion monthly users, who spend an average of 20+ minutes per day on the site.

Because of Facebook’s unique ability to deeply understand its audience both in terms of demographics and psychographics, it can reach consumers in a profoundly granular way. That is why Facebook advertising can be so effective. Unlike other forms of advertising, with our expert Facebook media buying you can reach only those prospects who have a high propensity for being predisposed to what it is you are offering.

In addition to being a foremost Facebook advertising agency, at Koeppel Direct we have the ability to place you on all of the most effective social media platforms including:

• Instagram
• LinkedIn
• Pinterest
• Snapchat
• Twitter
• YouTube

Among many, many others. These environments are unique because, unlike television or radio, they depend upon a participative dynamic versus one that is interruptive. People are looking to discover new things on these social media platforms, so advertising is often blended into the landscape (such as in a Facebook feed or sponsored Snapchat lens), making the marketing less obtrusive.

You can depend on Koeppel Direct for intelligent and integrated social media buying that will create both enhanced awareness and robust return on investment.

 

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