DRTV Advertising | Direct Response Television Media Buying | Koeppel Direct

DRTV Advertising Agency Services

DRTV Advertising Agency Services
Direct Response TV (DRTV) advertising is an efficient and powerful way to create awareness and drive consumer interest in a product or service. Nielsen’s most recent Total Audience Report (Q3 2015) indicates adults spend over 32 hours a week watching live, DVR, and time-shifted TV. That’s far more time spent viewing television than any other method of media consumption, including mobile!

With the expert guidance of Koeppel Direct, businesses can take advantage of direct response TV’s longer advertisement lengths to get their message across at a fraction of the cost of general advertising. With DRTV, instead of running commercials 15 or 30 seconds in length, marketers can leverage 60 to 120 seconds or more to break through media clutter and engage the consumer. In addition, because DRTV airtime is sold on a remnant basis, advertisers can save as much as 50 percent or more of what they would pay for a general TV media buying campaign.


Direct Response Television Media Buying

Our all-inclusive direct response TV services include:

  • DRTV media planning and buying
  • In depth, proprietary media research
  • Analytics and multi-attribution tracking
  • Customized reporting utilizing a real-time dashboard platform
  • Trafficking of direct response TV commercials
  • DRTV advertising campaign optimization
  • Campaign management, including integration of online and TV media buying, telemarketing, fulfillment, reporting and analysis
  • Programmatic TV media buying utilizing real-time bidding

International DRTV Media Buying

Koeppel Direct also offer international direct response television services, listed below.

  • We have a strategic understanding of the Canadian DRTV media marketplace and the know-how to maximize a campaign’s ROI in this crucial market.
  • Koeppel can also target the affluent Asian market in the U.S., with purchasing power projected to reach $1 trillion by 2020, through top-rated programs reaching 7 language groups across the largest Asian markets in the U.S.
  • If you are looking to expand your DRTV campaign into the United Kingdom, Koeppel has the experience to be your media buying agency in this key European market.
  • If you are looking to expand your DRTV campaign worldwide, we can also buy in Ireland, France, Germany, Spain, Italy, Norway, Sweden, Denmark, Finland, Netherlands, Belgium, Luxembourg, Russia, Australia, New Zealand, South Africa, UAE, Kuwait, Japan, South Korea, Brazil, Mexico, Chile, Greece, Austria and Switzerland.

With Koeppel Direct’s proprietary attribution model, you’ll know which DRTV advertisement is driving purchase intent and what your campaign’s impact is amid a complex omnichannel marketplace.

Contact us to learn more about DRTV. We’ll develop a customized strategy for your direct response television advertising needs!


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