Direct Response Radio Advertising Services
Did you know radio reaches over 9 out of 10 Americans age 12 or older every week? That’s a total audience of nearly a quarter of a billion listeners! With the wide use of terrestrial radio (AM/FM) stations, satellite radio and internet radio, advertisers can use direct response radio advertising to reach their target audience regardless of how broad or niche.
Compared to TV, the cost of radio advertising is negligible, so it is a great medium for variable testing of creative messages and offers. In addition, many radio personality endorsement opportunities exist where the advertiser gets to draft off of the goodwill a particular radio personality has with their (often devoted) audience.
Radio Media Buying
Like direct response TV, radio media buying can take the form of longer ads, from 60 seconds up to 30 minutes. Advertisers can take advantage of this opportunity to build awareness and educate consumers about product and service differentiation.
Our direct response radio services include:
- Short form direct response radio buys
- Long form radio media buying (infomercials)
- Network direct response radio advertising
- Satellite radio advertising for online retailers and direct response marketers
- Endorsement radio
- Local market direct response radio media buying
- Access to the most efficient radio inventory for direct response advertising
- Analytics to track and report direct response radio results
- Access to leading scriptwriters and producers
- Testing of multiple creative executions for direct response radio
- Testing of multiple stations and dayparts for direct response radio marketers
- Access to fire-sale rates on DR radio that result in significant savings
- Radio media buying expertise that is second to none
Radio is a powerful medium to expand your reach, and Koeppel Direct can help you leverage reduced direct response media rates and superior radio media buying.
Contact Koeppel Direct to learn more about direct response radio advertising. Our agency experts will help you reach your end goals for radio!