Social media is where people are spending their time online. According to Emarketer, 90 percent of Millenials and 77 percent of Gen X use social media regularly as of 2019. Even the baby Boomers are in the crowd: 48 percent have a social media account. On average, users spend more than two hours on social media and messaging every day.
Social media is not only about being “social”, it also increasingly includes finding events, products, and services. More than two-thirds of Facebook users have used the social platform to shop, as of the 2018 holiday season. With more time spent and more engagement happening than ever on social media, it’s important to have a presence on these networks to create awareness for your brand.
Koeppel Direct offers full-service social media services, from account setup and strategy, to implementation, marketing, customer service, platform management, and much more.
“You can never go wrong by investing in communities
and the human beings within them.” – Pam Moore
What We Offer
With such a large audience and possibility for lead generation, Social Media is too important to “the kid in the office who understands Twitter.” You’ll need a nuanced Social Media Marketing strategy. We primarily assist clients on Facebook, Instagram, Twitter, LinkedIn, Pinterest, Tumblr, and Reddit.
Social Media Management Services
Social Media Account Setup
Are your social media accounts set up properly and do they reflect your brand image? Are they consistent with your branding materials and are they coordinated to be easily monitored? Who monitors them and how? We handle all that and we can also ensure your SM accounts adhere to channel guidelines.
Social Media Strategy
What are your goals with social media? How often will you post and to what channels? Are there different types of content you’ll offer based on the SM platform? How will you measure success? Are there other brands you want to partner? Do you understand Facebook Groups and Shopping? Can you create Instagram Stories that engage users? We will create a detailed Social Media Strategy Document so you don’t have to.
Social Media Marketing
Whether it’s remarketing on social platforms or running Facebook ads, we have experience managing SM ad spends. Do you understand how to integrate Instagram product tags? Are you familiar with LinkedIn Sponsored content and campaign manager? Once we map out your SM Marketing campaign, you’ll be on your way to gathering leads.
Do you know what people are saying about you on social media? Were you aware that one of your current employees is trashing your business on Twitter? Are you monitoring the great reviews that come through Facebook for your business? Are you responding timely to folks who engage with you on social media? We listen and respond, which results in a lively social media presence for your brand.
Social Media Management Services
Once your Social Media Strategy Document has been created, someone needs to put it into effect. We manage your social media channels, monitor your presence on each of your channels, perform social posting, and provide monthly reporting. This typically includes some level of content creation for your social channels.
Social Media Customer Support
Social Media is more powerful than ever because it’s matured into a channel where brands can conduct business. On Facebook and Twitter, it’s become easier to provide first-level customer support through live chat and social listening. When your brand responds in real-time to users who connect with you on SM, it takes your relationship to a new level. It can also free up your phone and email support resources.
Why Choose Koeppel Direct
We’ve worked with large companies to craft their brand strategy and we’ve shepherded that brand management strategy to implementation and execution. We’ve taken the principles we learned working with large companies and applied them to brands of all sizes in several industries. The most important lesson we’ve learned is this: consistent maintenance and management of your brand takes dedicated attention. You can’t afford to slip up, you can’t afford an inconsistent message, you can’t afford to let negative content endanger your brand.
At Koeppel Direct you get a dedicated brand management and public relations team that creates a plan for your brand and executes that plan for one monthly price, so you don’t lose any sleep worrying about what people are saying and what they think about your company.