Do you have an online reputation management strategy?
No matter what sort of business you’re running, you’re probably aware of your company’s online reputation.
Online reputation management is vital for even the smallest business. Online reviews can be brutal, creating the kind of brand awareness that no one wants.
The good news is that you can take control of your online reputation with SEO. With reputation management SEO, you don’t have to fear Yelp reviews when searching for your branded keywords online.
Why Online Reputation Management Matters
When you’ve had a physical store for a decade, people in the community know what you stand for and how you do business.
Are you generally fair? Do you have good products? Do you go out of your way to help little old ladies across the street? This is important stuff, it speaks to your character as a business owner. That reputation is everything and really, probably the reason people like to come to your shop.
Today, whether your business is online or off, people still want to make sure that everyone knows what kind of business owner you are. They flock to sites like Google My Business, Yelp and Angie’s List in the hopes that their experience will influence the experience of others.
When you’re loved, it’s gold, but when someone feels the need for righteous retribution, it can get pretty ugly.
No one escapes the ever-watching eyes of Google.
Once you’ve been given that first one star review, the ball is in your court.
You can let that frustrated customer affect your keyword rating and conversion rates, or you can make changes that lessen the impact of one negative review.
It’s crucially important to take control of the search engine results page (SERP) generated by a branded keyword search.
These are a few SEO tips that will help with getting good results:
- Do some guest posting. Forbes and LinkedIn are good places to start when pondering the power of guest posting.
Some will require a pitch of the article you want to write, plus your qualifications in the subject matter. Others, like Medium, are less selective. The point is to get your name, title and keywords into the title element of the post you’re producing.
- Recruit some help. Depending on the site, you may have some ability to influence how your reviews look.
Simply asking your happy customers to tell the world is an easy thing you can do to change your online reputation fast. Send out an email to your hand-selected favorites, offer a discount if it’s within the site’s TOS, and watch those stars start to climb again. An angry customer or two don’t have to ruin your branding efforts.
- Find something newsworthy to report on. On those slow days, the local news is looking for anything to drop into their laps so they have enough content to fill their pages.
If you happen to be volunteering your company’s services, participating in a community event or hosting one, invite the press. Just make sure that you ask them very clearly to use the name of your business in the headline and online title.
You own your brand’s reputation, not Google, and especially not Yelp. With a little bit of sound SEO best standards, you’ll be able to control what others see when searching for your business/services online.