It’s been a little bit since the days of Mad Men, but entertainment marketing remains one of many male dominated industries even today.
Despite that, many women in entertainment marketing have found a way to rise to the top, showing the rest of the marketing world just what they’re made of and refusing to take less than the recognition they deserved. This piece is dedicated to a few of the many brilliant ladies of the entertainment marketing realm.
A Few Women You Should Know
If you’ve been keeping up with the news, the women introduced in this post won’t be new names, but it’s easy to miss out on the who’s who of entertainment marketing when the media moves as fast as it does today.
That’s why it seemed like a good time to highlight the achievements of just a few outstanding women in our field:
Vicky Free: Disney/ABC Home Entertainment
Vicky Free was recently named Senior Vice President of Marketing for Disney/ABC Home Entertainment and Television Distribution. She’s moving to Disney from BET, where she was an Executive Vice President and Chief Marketing Officer since 2011. Before that, Free was with Turner Entertainment Networks.
In her new position, Free will be marketing studio and television content distributed by The Walt Disney Studios and The Disney/ABC Television Group. She’s also in charge of in-home creative strategy and digital marketing for theatrical releases across all corporate platforms from Disney, Walt Disney Animation Studios, Pixar, Marvel, Lucasfilm and Disneynature.
In addition, she’ll lead the overall marketing strategy for first run and syndicated television content for the group’s cable and network stations.
Kate Jhaveri: Twitch
Kate Jhaveri, who recently led global consumer marketing at Twitter, has been scooped up by Twitch and named Senior Vice President of Marketing.
She’ll share the duty and title with Matthew DiPietro, who actively recruited her to the senior leadership team. Jhaveri told Variety that her goal at Twitch is to “ensure we shine a light on all of the incredible content that continues to redefine the Twitch experience, as well as our extensive roadmap of products.”
Jhaveri has a long history of helping tech brands stand out. Her roster contains such notable names as Facebook, Dell and Microsoft, where she worked in marketing for products like Windows and Office. She also currently acts as an adviser to early stage tech companies.
Bozoma Saint John: Uber
Called “the coolest person to ever go onstage at an Apple event” by Buzzfeed, Bozoma Saint John is Uber’s best bet for a total brand make-over.
She joined the ride-sharing service in June as its first ever Chief Brand Officer to help “humanize” the company after a string of bad press and legal issues. Saint John is an interesting pick for Uber, since she comes from an entertainment marketing background. Her past includes a history with Apple Music, Beats Music and PepsiCo, where she was head of music and entertainment marketing.
Her talent for making magic like her $50 million sponsorship deal with Beyonce for PepsiCo and adding brand ambassadors like Mary J. Blige and Taylor Swift to Apple’s roster prove she’s the person for the job at Uber. If anyone can help steer the company down the right path, it’s Saint John. In her work in entertainment marketing, Saint John has said she finds the most fascinating part of her job is connecting to the creatives behind the scenes.
Does this mean that we’ll soon see endorsement deals between Alicia Keys and Uber? When Uber appoints the coolest person at Apple Music as senior staff, it’s hard to guess what will come next.
These are just a few of the notable women in entertainment marketing.
There are hundreds more that go unsung each and every day, from senior staff to interns, who probably deserve a lot more recognition than they get in their work. It can be easy to forget their contributions in this male-dominated entertainment marketing industry, so every once in a while, we should all just take a moment to notice the successful women around us.