WHY MAKE US YOUR AGENCY?

OUR APPROACH

  • We take a holistic approach to all of our media campaigns, ensuring a targeted message is delivered across the best performing channels. Our philosophy is that the strategic planning process is ongoing, consuming, and never-ending. 

Koeppel Direct is a pioneer in the media buying space, employing cutting-edge buying strategies combined with state-of-the-art research and analytics.

DRTV SERVICES

  • DRTV media planning and buying
  • Analytics and multi-attribution tracking
  • DRTV advertising campaign optimization
  • Programmatic TV media buying utilizing real-time bidding
  • Advanced TV (Digital Streaming and OTT)

MORE EXPOSURE

  • Instead of running commercials 15 or 30 seconds in length, marketers can leverage 60 to 120 seconds or more to break through media clutter and engage the consumer. 

OUR EXPERIENCE

  • With Koeppel Direct’s proprietary attribution model, you’ll know which DRTV advertisement is driving purchase intent and what your campaign’s impact is  amid a complex omnichannel marketplace. 

COST EFFECTIVE

  • Businesses can take advantage of direct response TV’s longer advertisement lengths to get their message across at a fraction of the cost of and can save as much as 50 percent of what they would pay for a general TV media buying campaign. 

— SOME OF OUR CLIENTS —

Koeppel Direct developed a comprehensive, dynamic media strategy tailored specifically to reach both existing visitors and also to tap into a new audience.

Koeppel Direct developed a hybrid direct response buying approach that incorporated Standard Direct Response rotations as well as program specific buys.

Koeppel Direct implemented a scalable DRTV campaign, based on a series of highly targeted media schedules, consisting of national cable, syndication and network TV.

Contact Us

© 2020 KOEPPEL DIRECT

WHY MAKE US YOUR AGENCY?

OUR EXPERIENCE

  • With Koeppel Direct’s proprietary attribution model, you’ll know which DRTV advertisement is driving purchase intent and what your campaign’s impact is  amid a complex omnichannel marketplace. 

OUR APPROACH

  • We take a holistic approach to all of our media campaigns, ensuring a targeted message is delivered across the best performing channels. Our philosophy is that the strategic planning process is ongoing, consuming, and never-ending.

MORE EXPOSURE

  • Instead of running commercials 15 or 30 seconds in length, marketers can leverage 60 to 120 seconds or more to break through media clutter and engage the consumer. 

COST EFFECTIVE

  • Businesses can take advantage of direct response TV’s longer advertisement lengths to get their message across at a fraction of the cost of and can save as much as 50 percent of what they would pay for a general TV media buying campaign. 

Koeppel Direct is a pioneer in the media buying space, employing cutting-edge buying strategies combined with state-of-the-art research and analytics.

DRTV SOLUTIONS

Koeppel Direct implemented a scalable DRTV campaign, based on a series of highly targeted media schedules, consisting of national cable, syndication and network TV.

Koeppel Direct developed a hybrid direct response buying approach that incorporated Standard Direct Response rotations as well as program specific buys.

Koeppel Direct developed a comprehensive, dynamic media strategy tailored specifically to reach both existing visitors and also to tap into a new audience.

— SOME OF OUR CLIENTS —

Contact Us

© 2020 KOEPPEL DIRECT

DRTV SOLUTIONS

DRTV SERVICES

  • DRTV media planning and buying
  • Analytics and multi-attribution tracking
  • DRTV advertising campaign optimization
  • Programmatic TV media buying utilizing real-time bidding
  • Advanced TV (Digital Streaming and OTT)