WHY ADD OTT AND CTV TO YOUR STRATEGY?

MARKET GROWTH

  • 24% increase in viewers watching OTT from 2015-2019
  • As OTT subscriber counts grow, marketing potential grows along with it
  • Media companies actively expand into OTT market through new services and acquisitions

Koeppel Direct is a pioneer in the OTT & CTV media space, employing cutting-edge buying strategies combined with state-of-the-art research and analytics.

More viewers are cutting ties with cable, but how should this shift in consumption impact your marketing strategy? 

Download Now

DOWNLOAD OUR FREE INFOGRAPHIC:

What Marketers Need To Know About OTT and CTV

  • The difference between OTT & CTV
  • How to access an exclusive cordless audience
  • OTT growth trends
  • Content providers compete for eyeballs
  • OTT device market share

LOWER COST/LESS WASTE

  • As providers fight for share, ad prices drop
  • Low barrier of entry as OTT advertising allows advertisers to test TV at a minimal investment level
  • Reach highly targeted audiences without the waste of a standard demographic audience buy

EXCLUSIVE AUDIENCE

  • 11% of U.S. TV households use only OTT services, a segment that is growing rapidly 
  • OTT consumers tend to be younger and more affluent 
  • OTT consumers are 30% more likely to have annual household incomes over $100,000

FIRST TO MARKET

  • Given the rapid pace of growth in the industry, OTT trends should not be ignored
  • Optimize your marketing strategy to include both linear and OTT platforms
  • Gain first-mover advantage in a market that is guaranteed to grow by taking advantage of these trends at the onset

— SOME OF OUR CLIENTS —

Koeppel Direct developed a comprehensive, dynamic media strategy tailored specifically to reach both existing visitors and also to tap into a new audience.

Koeppel Direct developed a hybrid direct response buying approach that incorporated Standard Direct Response rotations as well as program specific buys.

Koeppel Direct implemented a scalable DRTV campaign, based on a series of highly targeted media schedules, consisting of national cable, syndication and network TV.

Contact Us

© 2020 KOEPPEL DIRECT

WHY ADD OTT AND CTV TO YOUR STRATEGY?

LOWER COST/LESS WASTE

  • As providers fight for share, ad prices drop
  • Low barrier of entry as OTT advertising allows advertisers to test TV at a minimal investment level
  • Reach highly targeted audiences without the waste of a standard demographic audience buy

MARKET GROWTH

  • 24% increase in viewers watching OTT from 2015-2019
  • As OTT subscriber counts grow, marketing potential grows along with it
  • Media companies actively expand into OTT market through new services and acquisitions

EXCLUSIVE AUDIENCE

  • 11% of U.S. TV households use only OTT services, a segment that is growing rapidly
  • OTT consumers tend to be younger and more affluent
  • OTT consumers are 30% more likely to have annual household incomes over $100,000

FIRST TO MARKET

  • Given the rapid pace of growth in the industry, OTT trends should not be ignored
  • Optimize your marketing strategy to include both linear and OTT platforms
  • Gain first-mover advantage in a market that is guaranteed to grow by taking advantage of these trends at the onset

Koeppel Direct is a pioneer in the OTT & CTV media space, employing cutting-edge buying strategies combined with state-of-the-art research and analytics.

OTT & CTV TRENDS

Koeppel Direct implemented a scalable DRTV campaign, based on a series of highly targeted media schedules, consisting of national cable, syndication and network TV.

Koeppel Direct developed a hybrid direct response buying approach that incorporated Standard Direct Response rotations as well as program specific buys.

Koeppel Direct developed a comprehensive, dynamic media strategy tailored specifically to reach both existing visitors and also to tap into a new audience.

— SOME OF OUR CLIENTS —

Contact Us

© 2020 KOEPPEL DIRECT

OTT & CTV TRENDS

More viewers are cutting ties with cable, but how should this shift in consumption impact your marketing strategy?

Download Now

DOWNLOAD YOUR FREE INFOGRAPHIC:

What Marketers Need To Know About OTT and CTV

  • The difference between OTT & CTV
  • How to access an exclusive cordless audience
  • OTT growth trends
  • Content providers compete for eyeballs
  • OTT device market share