Video Advertising
New Era Of Interactive Video Will Create More Advertising Opportunities For Brands
It’s Saturday night and you’re hunkered down in the living room watching a movie with the family. It’s a chase scene where the protagonist is being pursued by the bad guys through a maze of city streets, with collisions and near-misses, and harrowing twists and turns. In [...]Read more
DRTV: Past, Present, and Future
Let’s not dilly-dally. The definition of DRTV is: Direct Response Television is TV advertising that includes a response trigger, such as an 800 number, a website address, a text message, or a bar code. DRTV exists to generate an immediate response to purchase a product or [...]Read more
YouTube Trends for 2020 and Beyond
YouTube is only 15 years old. So while it’s time for it to think about getting a drivers’ license, YouTube is still remarkably young. It’s easy to forget that, because YouTube is the second most popular website in the United States, after Google. Everyone loves to [...]Read more
Digital Video Advertising on YouTube: What Are My Options?
Do you know what’s great about Digital Video Advertising? Consumers expect it and they understand it. Anyone alive today has been exposed to video ads via television for decades. Ever since video media started to be beamed onto our retina, there have been supporting ads [...]Read more
Are Super Bowl Ads Still Profitable For Advertisers?
The results are in: people love Super Bowl commercials. Even 77 of them. That’s how many spots were sold during Super Bowl LIV earlier this month, but are these advertising dollars being spent wisely? With more ways to access content than ever before, consumers have a lot of [...]Read more
Podcast Advertising Profitable for Direct to Consumer Companies
Direct-to-consumer (DTC) companies are enjoying a significant amount of success in recent years, due in part to how consumers are moving away from traditional forms of linear entertainment. Cord-cutters and others who turn to streaming and online sources of news or entertainment [...]Read more
The Next Evolution in Advertising: Spotify, Pandora & Digital Radio
There has long been an adage in advertising that “radio gets results” due to how ingrained radio broadcasts are in our culture. While it may not be the popular form of entertainment that it once was, radio and other kinds of audio media still persist and can be found in [...]Read more
Top Video Advertising Trends
Video advertising is increasingly popular, with approximately 86 percent of marketers using video content in some context as of 2019. With major mobile platforms working on a shift to 5G capabilities, its likely that video content will continue to grow in popularity as it is both [...]Read more
