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50+ Audience Provides Advantages to Savvy Companies
There has been a trend in recent years to focus advertising more toward younger audiences, targeting those trends and ideals that appeal most to the increasing consumer power of the millennial and post-millennial generations. Unfortunately, the skew toward youth ignores another [...]Read more

At Netflix, Big Jump In Users – And Costs
The media is agog with Netflix’s latest posted losses, including a second quarter loss of over $92 million and a two percent drop in stock prices, but this is far from the end for the streaming entertainment giant. In fact, though, this is only the beginning. Netflix’s Chief [...]Read more

Razor Sales Move Online, Away From Gillette
There are a plethora of products that consumers are purchasing in increasingly large volumes online — but razors were a household item that few companies had dedicated any significant Internet real estate to until recently. Because of the efforts of companies like Dollar [...]Read more

Can An Algorithm Hire Better Than A Human?
Choosing the right employee from thousands of potentials can be one of the most difficult and frustrating aspects of running a big business — but that, too, may soon change with the development of hiring algorithms. These programs can help companies sort through [...]Read more

CVS Acquires Omnicare for Pricey Prescription Medications
In May, CVS Corp agreed to purchase prescription distributor Omnicare for $10.4 billion. Analysts see this as a move by the pharmacy company to create a stronger position as a dispenser of pricey prescription medications. Omnicare fulfills prescriptions for diseases like multiple [...]Read more

Zappo’s Holacracy Backfires as More than 200 Quit
“I am managing the work, but before I was managing the worker,” explained 26-year-old Zappos employee Brironni Alex, who was one of the many employees who made the transition from manager back to employee in the company’s recent restructuring. What is Zappos’ Holacracy? [...]Read more

Tesla Motors Offers Used Cars in a Strategic Move
Electric-car make Tesla Motors has just started selling used model of its Model S vehicle directly from the website. This is an important move for the luxury car maker and shows signs of their business maturing. Although it’s unclear how much profit the certified vehicle [...]Read more

Can Google Be a Disruptor in the Wireless and Broadband Fields?
Google has long been a leader in web search – much to the chagrin of some competitors. In fact, several antitrust advocates have worried about Google’s dominance in the web search market and its potential for monopoly in that field. But now Google is expanding into new areas [...]Read more

Women are Driving Box Office Numbers
The summer movie season is full of action packed blockbusters and big special effects masterpieces – but this year is bringing a brand new trend to the box office. Women are driving ticket sales in record numbers – and Hollywood’s pandering to the typically young male [...]Read more

Advanced Robotics Are Shifting Employment Predictions
Ever since the time of the Industrial Revolution, the public at large has worried about machines replacing human workers. Despite the fears there have remained lots of activities that needed a personal touch that machines just couldn’t provide. All that may be changing now, [...]Read more