Technology
Push Notification Marketing is Coming to the iPhone
Apple is now permitting app developers to serve ads via push notification. In an announcement earlier this year, Apple broke with their long standing policy against the push notifications, with some restrictions. Application developers cannot push ads unless the user has [...]Read more
Top Video Advertising Trends
Video advertising is increasingly popular, with approximately 86 percent of marketers using video content in some context as of 2019. With major mobile platforms working on a shift to 5G capabilities, its likely that video content will continue to grow in popularity as it is both [...]Read more
What Marketers Need to Know about OTT and CTV in 2019 [Infographic]
The number of people “cutting the cord” and moving away from traditional cable and satellite TV options continues to rise. As a result, many marketers are paying more attention to alternatives like OTT and CTV. With these options gaining more attention from viewers and seeing [...]Read more
The Fight for the Fourth Screen, Your Dashboard Display
American drivers spend an average of 51 minutes each day in the car. During this time, they are a captive audience for advertising from places like roadside billboards and radio ads. There’s a place left untapped from which to grab a consumer’s attention, and that place is [...]Read more
Tesla Looks for More Easy Finance Options
Although Tesla Inc. has plenty of options for raising more funds, it is becoming increasingly more expensive for the company to obtain new financing. For now, the popular electric car maker is exploring different opportunities to expand its business. Tesla’s Loss Was Even Worse [...]Read more
Fortnite Video Game Lifts Best Buy’s Profits
Despite a mixed (and in some sectors, downright disastrous) holiday sales season for retailers in 2018, it would seem that Best Buy is still beating expectations. Between watching most of its major competitors fold to Internet competition (remember Circuit City?) and the [...]Read more
CNN Digital Revamped By AT&T
There’s plenty to talk about in the world of AT&T Inc. For one, the last legal hurdles have finally been cleared to allow the giant to move forward with its merger with Time Warner. Warner Media’s CEO, John Stankey, formerly an AT&T exec, has been leading the [...]Read more
Tesla CEO Elon Musk Reverses Course on Tesla Store Closures
It was always pretty obvious that Tesla CEO Elon Musk was going to be a market disruptor. The company came in with electric vehicle offerings for the elite car buyer and nothing for the market that generally makes up the “meat and potatoes” most vehicle manufacturers rely [...]Read more
Adobe Pulls the Plug on Shockwave
Is it really game over? If the words “Shockwave” and “Flash” don’t immediately bring to mind fancy interactive splash pages in the year 2019, that’s because the world long ago moved on from this technology. Adobe is finally embracing the paradigm shift [...]Read more
Internet Access and Social Media Engagement in Cuba
Internet Access in Cuba In the 58 years since the Cuban Missile Crisis, a lot has changed in the United States. Cuba, on the other hand, became frozen in time. As its iconic 1950s American classic model vehicles (still in use) can attest, the outside world has been largely kept [...]Read more
