Social Media
Social Media Marketing on Reddit
Of all the social media platforms, the most understood is probably Reddit. In some ways, Reddit is the blacksheep of the social media family. Whereas Facebook, Twitter, Instagram, and Pinterest are largely mainstream in the United States, Reddit is still a mystery to some. But [...]Read more
How to Use Facebook Lookalike Audiences With Custom Audiences
How do you extend your reach on Facebook? One powerful method is a lookalike audience. Posting to your Facebook page followers is one thing, and it’s important. But what if you could publish ads that would be shown to Facebook users that share traits with your Facebook page [...]Read more
YouTube Trends for 2020 and Beyond
YouTube is only 15 years old. So while it’s time for it to think about getting a drivers’ license, YouTube is still remarkably young. It’s easy to forget that, because YouTube is the second most popular website in the United States, after Google. Everyone loves to [...]Read more
What the New Pinterest Ecommerce Platform Means for Businesses
In April, Pinterest announced new features to enhance online shopping and tools that assist brands in selling their products on their platform. Introducing the all-new Pinterest Shop Button One of those new tools is a more robust Shop Button, which now appears on user boards next [...]Read more
Facebook’s Ad Targeting Options
Back in February, Facebook announced improvements to their algorithm in Ad Targeting, This popular feature is an effective way to tailor social media ads. In fact, no other social media platform offers the flexibility and comprehensive tools to manage ads that Facebook does. [...]Read more
Top Reasons Your Company Should Be Investing in Social Paid Advertising
There are a number of options available to companies trying to connect with consumers and expand the reach of their brands. Unfortunately, some seem to skimp on one of the easiest options when it comes to getting a brand in front of more people: Social paid advertising. While [...]Read more
4 Ways Brands Can Be More Authentic on Social Media
Social media has allowed consumers and brands to connect like never before. Consumers can follow their favorite brands, interact with them and even find out about new and upcoming products without having to wait for press releases and formal advertisements. Any company worth its [...]Read more
Video Advertising on Social Media Is Essential for Businesses
By now, it’s obvious to most businesses that having a strong social media presence is essential for competing in the current always-connected economy. There is more to effective social media engagement than just making posts on Facebook and Twitter, however. If you really want [...]Read more
How Direct-to-Consumer Brands Are Changing Marketing
There was a time when direct-to-consumer (D2C) brands were relatively niche. While they existed, they often didn’t have a wide appeal beyond a core audience. At that time, it was hard to imagine that D2C marketing would become as powerful of a force in marketing as it has. The [...]Read more
Trends in Automotive Digital Marketing
Given the number of consumers who are online or using connected devices for more and more time each day, it is no wonder that the popularity of automotive digital marketing is exploding. Marketers are finding new ways to unlock the power of digital marketing across different [...]Read more
