SEM
Are Super Bowl Ads Still Profitable For Advertisers?
The results are in: people love Super Bowl commercials. Even 77 of them. That’s how many spots were sold during Super Bowl LIV earlier this month, but are these advertising dollars being spent wisely? With more ways to access content than ever before, consumers have a lot of [...]Read more
Types of Mobile Advertising and How to Choose A Strategy
Consumers use a number of mobile devices throughout the average day. As such, it’s important to consider mobile advertising when planning out a marketing campaign. Different strategies work better for different platforms, however, so deciding to branch into mobile advertising [...]Read more
Programmatic Display Advertising Can Be A Game Changer
Finding the most effective ways to advertise a brand or product can sometimes take a significant amount of work. This task has in some ways becomes easier as new technologies evolve, but there always remains the question of which options are best for your company and its brands. [...]Read more
Top Reasons Your Company Should Be Investing in Social Paid Advertising
There are a number of options available to companies trying to connect with consumers and expand the reach of their brands. Unfortunately, some seem to skimp on one of the easiest options when it comes to getting a brand in front of more people: Social paid advertising. While [...]Read more
5 Signs that Your PPC Agency Is Not Effective
Google’s AdWords and similar platforms provide you with an easy way to interact with potential customers who are searching for what your company has to offer. These pay-per-click (PPC) ads can be run individually or in campaigns, and thanks to the online platforms that they run [...]Read more
