Mobile
YouTube Trends for 2020 and Beyond
YouTube is only 15 years old. So while it’s time for it to think about getting a drivers’ license, YouTube is still remarkably young. It’s easy to forget that, because YouTube is the second most popular website in the United States, after Google. Everyone loves to [...]Read more
Push Notification Marketing is Coming to the iPhone
Apple is now permitting app developers to serve ads via push notification. In an announcement earlier this year, Apple broke with their long standing policy against the push notifications, with some restrictions. Application developers cannot push ads unless the user has [...]Read more
Types of Mobile Advertising and How to Choose A Strategy
Consumers use a number of mobile devices throughout the average day. As such, it’s important to consider mobile advertising when planning out a marketing campaign. Different strategies work better for different platforms, however, so deciding to branch into mobile advertising [...]Read more
Small Publishers Wary of Google’s AMP Service
Accelerated Mobile Pages, or AMP, may be the latest and greatest thing Google believes it has created for the digital publishing world, but not every site owner is on board with the product that was released October 2015. A year and some change later, small- to medium-sized [...]Read more
Mobile-First Design Necessary for New Google Mobile Index
Ten years ago, when you wanted to find a barber or a restaurant or even a really great marketing company, you would turn to your trusty desktop computer and search for the appropriate listing. Today, any question you might need answered is easily managed with a mobile device. [...]Read more
