Marketing Archives | Page 7 of 8 | Koeppel Direct

Marketing

Guide to Media Planning
 

Guide to Media Planning

Media planning has long been one of the more important tasks in advertising. Before a single ad is run, extensive market research is done to determine which platforms are best to carry the ad campaign being planned out. Media planners evaluate a number of different options and [...]Read more
Optimizing Search for Intent
 

Optimizing Search for Intent

The average web search is only three words long. While that may not seem significant, knowing how consumers use search engines such as Google and Bing is just as important as knowing what they are searching for. If your SEO efforts don’t take the how into account, then there is [...]Read more
Programmatic Action Plan
 

Programmatic Action Plan

Multiple variables need to be considered when developing a marketing plan. Brands objectives, market research and previous campaign performance all need to be taken into account. This outcome of this is a marketing plan that outlines the right mix of audience, channels and timing [...]Read more
 

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