Marketing
TV Advertising Makes a Resurgence Through OTT
As consumers increasingly “cut the cord” and move away from traditional linear television providers, some advertisers may wonder whether they need to explore other advertising platforms. There has been a significant amount of hyperbole about the “death of television” and [...]Read more
Advanced TV: Ad Buyer Perceptions
Advanced television advertising is a growing industry. As more options emerge for digital advertising on advanced TV platforms, an increasing amount of advertising spending goes toward options such as programmatic digital advertising, OTT ads and attachable linear programming. [...]Read more
5 Signs that Your PPC Agency Is Not Effective
Google’s AdWords and similar platforms provide you with an easy way to interact with potential customers who are searching for what your company has to offer. These pay-per-click (PPC) ads can be run individually or in campaigns, and thanks to the online platforms that they run [...]Read more
How to Measure the Success of Your TV Ads Through Digital Analytics
Knowing how successful advertisements are is an important part of designing and revising ad campaigns. The more data you have regarding an ad’s performance, the better you’ll be able to design future ads for your brands or products. This is especially important if you are [...]Read more
Advanced TV Advertising 101
Even if you’re not familiar with the term “advanced television” or “Advanced TV,” chances are you’re familiar with some examples of it. Advanced TV is a term used to refer to a number of forms of streaming television platforms, up to and including connected TV, [...]Read more
Top Video Advertising Trends
Video advertising is increasingly popular, with approximately 86 percent of marketers using video content in some context as of 2019. With major mobile platforms working on a shift to 5G capabilities, its likely that video content will continue to grow in popularity as it is both [...]Read more
Understanding Multi-Touch Attribution
Conversion tracking is an important part of the sales process. By being able to track sales through your funnel and determine where a potential customer decided to make the purchase, companies can improve the effectiveness of future marketing efforts and increase overall [...]Read more
TV Ad Buyers Don’t See Connected TV Threatening Linear TV Budgets
As connected TV (CTV) and over-the-top (OTT) advertising becomes more popular, some have begun to worry that the push toward digital connected TV advertising will start to hurt budgets for more traditional linear TV ads. This concern may lead some marketers to look at whether [...]Read more
Media Mix Modeling Provides Transparency for Digital Media Companies
Determining the right media mix for your company can be complex. While determining the best media mix for a company was once largely a matter of balancing advertising costs against metrics such as reach and impressions, modern digital marketing makes it much more difficult to do [...]Read more
Video Advertising on Social Media Is Essential for Businesses
By now, it’s obvious to most businesses that having a strong social media presence is essential for competing in the current always-connected economy. There is more to effective social media engagement than just making posts on Facebook and Twitter, however. If you really want [...]Read more
