DRTV
Why Direct Response TV Marketing Is Still Effective
Direct response TV (DRTV) marketing isn’t a new concept, and those who scoff at the idea of using direct response TV in their marketing are missing out on a great opportunity to get consumers more invested in their brands. Part of the problem may be that marketers don’t [...]Read more
Why DTC Brands May Corner the Connected TV Market
Direct-to-consumer (DTC) advertising allows the manufacturers of products to connect with the people that purchase their products. DTC brands have been advertising for years in various media, though some of these advertising efforts were met with limited success. The problem lies [...]Read more
Over-the-top (OTT) Advertising Strategies
Over-the-top (OTT) advertising is an increasingly important component of digital marketing plans. As greater numbers of people cut the cord and move away from traditional cable and satellite content, OTT and connected TV (CTV) markets will become even more valuable to those in [...]Read more
What Marketers Need to Know about OTT and CTV in 2019 [Infographic]
The number of people “cutting the cord” and moving away from traditional cable and satellite TV options continues to rise. As a result, many marketers are paying more attention to alternatives like OTT and CTV. With these options gaining more attention from viewers and seeing [...]Read more
Ad Impressions on Connected TV
Traditional television programming is on the decline, with over 2.8 million consumers “cutting the cord” and canceling cable or satellite subscriptions in 2018 alone. One of the common reasons given for cutting the cord is the availability of streaming media options for [...]Read more
Midterm Elections 2018 | The Politics of Midterm Campaign Ads
Midterm Elections 2018 The Politics of Online Midterm Campaign Ads Infographic 4 Years and a World Apart Then and Now: The State of Online Political Advertising Digital advertising saw a dramatic transformation between the 2014 and 2018 midterm elections. Let’s see how it [...]Read more
Midterm Elections 2018 | The Politics of Midterm Campaign Ads | Part 2
The politics of midterm campaign ads part 2 is the second of a three part series that dives into the latest social media ad policy changes, the upcoming midterm elections, and how they may be influencing each other. Midterm Elections Meddling Influences on Social Media It’s [...]Read more
Midterm Elections 2018 | The Politics of Midterm Campaign Ads | Part 1
The politics of midterm campaign ads part 1 is the first of a three part series that dives into the latest social media ad policy changes, the upcoming midterm elections, and how they may be influencing each other. Facebook’s Shiny New Political Ad Database’s Latest Findings. [...]Read more
Take Control of Your Online Reputation Management
Do you have an online reputation management strategy? No matter what sort of business you’re running, you’re probably aware of your company’s online reputation. Online reputation management is vital for even the smallest business. Online reviews can be brutal, creating [...]Read more
Direct Response Copywriting: Crafting Copy that Converts
Direct Response Copywriting Infographic Crafting Copy that Converts Direct response marketing campaigns can be incredibly effective ways to drive customer conversions right now, but only if the direct response copywriting that does the asking for that customer to call, click or [...]Read more
