DRTV
DRTV: Past, Present, and Future
Let’s not dilly-dally. The definition of DRTV is: Direct Response Television is TV advertising that includes a response trigger, such as an 800 number, a website address, a text message, or a bar code. DRTV exists to generate an immediate response to purchase a product or [...]Read more
Expert Interview: The Evolution of TV Advertising
Few technologies have changed the way we live as much as television. It’s easy to take it for granted, or even to dismiss it in the age of the internet. But for decades, TV has transformed our lives and our culture. It serves as a powerful medium for messaging and advertising. [...]Read more
Are Super Bowl Ads Still Profitable For Advertisers?
The results are in: people love Super Bowl commercials. Even 77 of them. That’s how many spots were sold during Super Bowl LIV earlier this month, but are these advertising dollars being spent wisely? With more ways to access content than ever before, consumers have a lot of [...]Read more
March Madness Delivers Big Time with Advertisers
There may be no better sporting event that epitomizes the multi-channel media consumption available to modern consumers than March Madness. The three month-long tournament offers a slew of options for brands that want to connect with the millions (and millions and millions) of [...]Read more
TV Advertising Makes a Resurgence Through OTT
As consumers increasingly “cut the cord” and move away from traditional linear television providers, some advertisers may wonder whether they need to explore other advertising platforms. There has been a significant amount of hyperbole about the “death of television” and [...]Read more
Advanced TV: Ad Buyer Perceptions
Advanced television advertising is a growing industry. As more options emerge for digital advertising on advanced TV platforms, an increasing amount of advertising spending goes toward options such as programmatic digital advertising, OTT ads and attachable linear programming. [...]Read more
Viewing Habits Are Changing. Are Your DRTV Campaigns Keeping Up?
Streaming content is extremely popular these days. Even though there are still a significant number of people who use traditional cable providers for television content, an ever-increasing number of streaming services and connected TV options are available for users to consume [...]Read more
Advanced TV Advertising 101
Even if you’re not familiar with the term “advanced television” or “Advanced TV,” chances are you’re familiar with some examples of it. Advanced TV is a term used to refer to a number of forms of streaming television platforms, up to and including connected TV, [...]Read more
TV Ad Buyers Don’t See Connected TV Threatening Linear TV Budgets
As connected TV (CTV) and over-the-top (OTT) advertising becomes more popular, some have begun to worry that the push toward digital connected TV advertising will start to hurt budgets for more traditional linear TV ads. This concern may lead some marketers to look at whether [...]Read more
Direct to Consumer Marketers Find Opportunities in TV and Radio
Modern direct-to-consumer (DTC) companies rely heavily on digital platforms to reach potential customers thanks in large part to the targeting opportunities that these platforms provide. By utilizing digital platforms, these companies can find specific consumers who are most [...]Read more
