Business
Take Your Brand Direct to Consumer in 2020
Direct-to-consumer (DTC) brands have made a name for themselves in recent years. Gone are the days when DTC brands relied on late-night infomercials or other tactics to win over potential customers. Given the current strength of e-commerce and its influence on the world, more [...]Read more
Direct to Consumer Marketers Find Opportunities in TV and Radio
Modern direct-to-consumer (DTC) companies rely heavily on digital platforms to reach potential customers thanks in large part to the targeting opportunities that these platforms provide. By utilizing digital platforms, these companies can find specific consumers who are most [...]Read more
How Direct-to-Consumer Brands Are Changing Marketing
There was a time when direct-to-consumer (D2C) brands were relatively niche. While they existed, they often didn’t have a wide appeal beyond a core audience. At that time, it was hard to imagine that D2C marketing would become as powerful of a force in marketing as it has. The [...]Read more
Why Direct Response TV Marketing Is Still Effective
Direct response TV (DRTV) marketing isn’t a new concept, and those who scoff at the idea of using direct response TV in their marketing are missing out on a great opportunity to get consumers more invested in their brands. Part of the problem may be that marketers don’t [...]Read more
Factors Affecting Direct-to-Consumer Brand Success
For direct-to-consumer (DTC) brands, being able to appeal to the consumers who buy your products is essential. Even the pharmaceutical industry, which doesn’t sell most of its products directly to consumers because they require prescriptions, still use DTC practices to [...]Read more
The Effect of Tariffs on DTC Marketers
Given the current turmoil in international relations, tariffs are a major point of discussion among those who do business internationally. Even those who don’t do major business overseas could be affected by trade wars and rising tariffs. Because of the wide-reaching effects [...]Read more
Key Trends in the OTT Market and How to Get Started
Over the top (OTT) viewership is on the rise creating a world of opportunity for marketers who want to find new and better ways to reach their audiences at home. OTT streaming isn’t going anywhere any time soon, but getting started can also be overwhelming for brands and some [...]Read more
Trends in Automotive Digital Marketing
Given the number of consumers who are online or using connected devices for more and more time each day, it is no wonder that the popularity of automotive digital marketing is exploding. Marketers are finding new ways to unlock the power of digital marketing across different [...]Read more
Marketing Strategies for the Medical Device and Pharmaceutical Industry
Developing solid marketing strategies is key to success in any industry. For those companies operating in the medical device and pharmaceutical industry, however, the importance of effective marketing cannot be overstated. Between government regulation and consumer perception, [...]Read more
How to Create Content Pillars For SEO
Developing content pillars is a good way to improve both the user experience of a website and its relevance in search engine results. A strong content pillar makes it easier for visitors to find both the information they want as well as related topics. Because of its high [...]Read more
