Business Archives | Page 22 of 22 | Koeppel Direct


microsoft windows phone

Microsoft’s Misdial Cost $7.6 Billion

Microsoft was once the biggest software company on the planet, with an unbreakable grip on the hottest tech of the time: the personal computer. Unfortunately, putting tiny computers in every pocket has meant that software and hardware companies have had to adapt to mobile [...]Read more
Walmart Shark Tank

Inside Wal-Mart’s Shark Tank

In a bid to help overcome their reputation for selling cheap imported goods, Wal-Mart has spent the last two years hosting an annual event designed to attract domestic start-ups. The Made in USA “Open Call” gives small time entrepreneurs a shot at the big time: landing a [...]Read more

But How Will It Play in Portland?

If there’s one thing that brand managers struggle with, it’s getting product samples in front of consumers with plenty of disposable income. That’s why Jeff Davis opened SamplingLab in Portland, Oregon. Designed to deliver much more than a mall-based focus group or online [...]Read more
Martha Stewart Living

Martha Stewart’s New Boss: Yehuda Shmidman

Despite a history of troubling headlines and lagging business, Martha Stewart Living Omnimedia, Inc., has been given a chance to start again. Sequential Brands Group, Inc. and its far-seeing leader, Yehuda Shmidman, have made a bid to acquire the failing company, whose sales have [...]Read more

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