Business
SEO Still Works, You Just Have To Do It Differently
Is Search Engine Optimization dead? Did Content Marketing slay the SEO giant? Or is there still a pulse in the SEO marketing department? How many questions can I ask in an intro to an article? The answer to one of those questions is this: SEO is still a viable digital marketing [...]Read more
March Madness Delivers Big Time with Advertisers
There may be no better sporting event that epitomizes the multi-channel media consumption available to modern consumers than March Madness. The three month-long tournament offers a slew of options for brands that want to connect with the millions (and millions and millions) of [...]Read more
Getting Started with Brand Management
Effective brand management is increasingly important in our always-connected world. Unfortunately, not all companies understand exactly what’s involved with properly managing their brands. There is more to brand management than simply running a good ad campaign or keeping [...]Read more
The Importance of Marketing Analytics
Effective marketing relies on a lot of things coming together to create effective ads and campaigns. The right message, the right platform, the right consumer targets: Without any one of these, the end result of a marketing campaign won’t be nearly as effective as it would be [...]Read more
How to Get More Customers and Grow Rapidly… Without Spending a Fortune on Paid Advertising
Building a customer base is obviously important for any business. Whether your company manufactures a product, sells a service or operates in the B2B sector, having more customers coming in is how a business grows over time. The faster you can increase your customer base, the [...]Read more
5 Signs that Your PPC Agency Is Not Effective
Google’s AdWords and similar platforms provide you with an easy way to interact with potential customers who are searching for what your company has to offer. These pay-per-click (PPC) ads can be run individually or in campaigns, and thanks to the online platforms that they run [...]Read more
SEO Has Changed. Did Your Website?
Search engine optimization (SEO) has been around for almost as long as search engines. SEO has become an important part of business in the years since, with a variety of SEO strategies informing website design. What some companies do not realize, however, is that the algorithms [...]Read more
Understanding Multi-Touch Attribution
Conversion tracking is an important part of the sales process. By being able to track sales through your funnel and determine where a potential customer decided to make the purchase, companies can improve the effectiveness of future marketing efforts and increase overall [...]Read more
Media Mix Modeling Provides Transparency for Digital Media Companies
Determining the right media mix for your company can be complex. While determining the best media mix for a company was once largely a matter of balancing advertising costs against metrics such as reach and impressions, modern digital marketing makes it much more difficult to do [...]Read more
4 Ways Brands Can Be More Authentic on Social Media
Social media has allowed consumers and brands to connect like never before. Consumers can follow their favorite brands, interact with them and even find out about new and upcoming products without having to wait for press releases and formal advertisements. Any company worth its [...]Read more
