Analytics Archives | Koeppel Direct

Analytics

SEO Has Changed. Did Your Website
 

SEO Has Changed. Did Your Website?

Search engine optimization (SEO) has been around for almost as long as search engines. SEO has become an important part of business in the years since, with a variety of SEO strategies informing website design. What some companies do not realize, however, is that the algorithms [...]Read more
What Is Data-Driven Marketing
 

What Is Data-Driven Marketing?

Consumers and businesses produce an unfathomable amount of data each day. Each search, purchase and interaction, whether it occurs online, in a brick-and-mortar store or some other way, contributes to this over-abundance of data. The Big Data industry has sprung up as a direct [...]Read more
Optimizing Search for Intent
 

Optimizing Search for Intent

The average web search is only three words long. While that may not seem significant, knowing how consumers use search engines such as Google and Bing is just as important as knowing what they are searching for. If your SEO efforts don’t take the how into account, then there is [...]Read more
 

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