Analytics
The Importance of Marketing Analytics
Effective marketing relies on a lot of things coming together to create effective ads and campaigns. The right message, the right platform, the right consumer targets: Without any one of these, the end result of a marketing campaign won’t be nearly as effective as it would be [...]Read more
How to Measure the Success of Your TV Ads Through Digital Analytics
Knowing how successful advertisements are is an important part of designing and revising ad campaigns. The more data you have regarding an ad’s performance, the better you’ll be able to design future ads for your brands or products. This is especially important if you are [...]Read more
Viewing Habits Are Changing. Are Your DRTV Campaigns Keeping Up?
Streaming content is extremely popular these days. Even though there are still a significant number of people who use traditional cable providers for television content, an ever-increasing number of streaming services and connected TV options are available for users to consume [...]Read more
SEO Has Changed. Did Your Website?
Search engine optimization (SEO) has been around for almost as long as search engines. SEO has become an important part of business in the years since, with a variety of SEO strategies informing website design. What some companies do not realize, however, is that the algorithms [...]Read more
Media Mix Modeling Provides Transparency for Digital Media Companies
Determining the right media mix for your company can be complex. While determining the best media mix for a company was once largely a matter of balancing advertising costs against metrics such as reach and impressions, modern digital marketing makes it much more difficult to do [...]Read more
What Is Data-Driven Marketing?
Consumers and businesses produce an unfathomable amount of data each day. Each search, purchase and interaction, whether it occurs online, in a brick-and-mortar store or some other way, contributes to this over-abundance of data. The Big Data industry has sprung up as a direct [...]Read more
How To Protect Your Kids’ Data And Privacy
Thanks in large part to social media and the always-connected lives we lead, today’s kids have their lives documented online in some cases literally from day one. Research by online security experts AVG found that around 81 percent of children now have some sort of digital [...]Read more
Why Programmatic Media Buying Is Effective for Marketers
Developing a strong digital media strategy is essential for successful marketers. With the popularity of digital platforms such as social media and over-the-top (OTT) streaming digital media, digital marketing is all but essential if one wishes to effectively reach the target [...]Read more
Optimizing Search for Intent
The average web search is only three words long. While that may not seem significant, knowing how consumers use search engines such as Google and Bing is just as important as knowing what they are searching for. If your SEO efforts don’t take the how into account, then there is [...]Read more
Adobe in Final Stages of Marketo Purchase
On September 20, 2018, Adobe Corporation announced it was acquiring Marketo, a B2B marketing software platform. Adobe purchased Marketo for the hefty price of $4.75 billion. Marketo’s software allows businesses to better identify and reach out to new customers via email, social [...]Read more
