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Facebook’s Ad Targeting Options
Back in February, Facebook announced improvements to their algorithm in Ad Targeting, This popular feature is an effective way to tailor social media ads. In fact, no other social media platform offers the flexibility and comprehensive tools to manage ads that Facebook does. [...]Read more
Remarketing and Tracking is Important to Your PPC Campaigns
You visit a website you enjoy. Let’s say it’s a mountain bike company with well-crafted bikes, an excellent blog, and a YouTube channel with mountain biking vacation trip advice. You visit the website a few times each month. You’re very interested in buying a new mountain [...]Read more
March Madness Delivers Big Time with Advertisers
There may be no better sporting event that epitomizes the multi-channel media consumption available to modern consumers than March Madness. The three month-long tournament offers a slew of options for brands that want to connect with the millions (and millions and millions) of [...]Read more
The Next Evolution in Advertising: Spotify, Pandora & Digital Radio
There has long been an adage in advertising that “radio gets results” due to how ingrained radio broadcasts are in our culture. While it may not be the popular form of entertainment that it once was, radio and other kinds of audio media still persist and can be found in [...]Read more
Types of Mobile Advertising and How to Choose A Strategy
Consumers use a number of mobile devices throughout the average day. As such, it’s important to consider mobile advertising when planning out a marketing campaign. Different strategies work better for different platforms, however, so deciding to branch into mobile advertising [...]Read more
Programmatic Display Advertising Can Be A Game Changer
Finding the most effective ways to advertise a brand or product can sometimes take a significant amount of work. This task has in some ways becomes easier as new technologies evolve, but there always remains the question of which options are best for your company and its brands. [...]Read more
Top Reasons Your Company Should Be Investing in Social Paid Advertising
There are a number of options available to companies trying to connect with consumers and expand the reach of their brands. Unfortunately, some seem to skimp on one of the easiest options when it comes to getting a brand in front of more people: Social paid advertising. While [...]Read more
How to Get More Customers and Grow Rapidly… Without Spending a Fortune on Paid Advertising
Building a customer base is obviously important for any business. Whether your company manufactures a product, sells a service or operates in the B2B sector, having more customers coming in is how a business grows over time. The faster you can increase your customer base, the [...]Read more
5 Signs that Your PPC Agency Is Not Effective
Google’s AdWords and similar platforms provide you with an easy way to interact with potential customers who are searching for what your company has to offer. These pay-per-click (PPC) ads can be run individually or in campaigns, and thanks to the online platforms that they run [...]Read more
How to Measure the Success of Your TV Ads Through Digital Analytics
Knowing how successful advertisements are is an important part of designing and revising ad campaigns. The more data you have regarding an ad’s performance, the better you’ll be able to design future ads for your brands or products. This is especially important if you are [...]Read more
