At Koeppel Direct, we work closely with clients to harness the power of direct response teen marketing campaigns. Our extensive experience generating successful teen advertising campaigns helps companies, brands, and marketers reach this growing demographic with solutions that are captivating and persuasive to increase conversions.
Identifying the Teen Advertising Markets
The teen advertising market consists of three segments: Young Teens (ages 12-17), Teens (ages 18-21) and Generation Y (ages 14-32). These segments are representative of teens as they progress into young adulthood and through different stages of life and buying trends. Teen ads must reflect these different audiences and how and where they engage the most.
For example, teen ads targeted at high school students, ages 15-17, will likely perform differently from advertising for those who are in the early 30s. Even when the call-to-action is the same, the messaging, design, and delivery of these campaigns must be specified per age group demographic, in order to create the most impact overall.
Teen marketing is ripe with opportunity, but also challenging to work with since this audience consumes media on multiple platforms. These audiences respond best at different stages of the buyer’s journey through their smartphones, online video, apps, online TV networks, as well as traditional TV and other direct response mediums. Part of the strategy is to identify which mediums are most relevant per campaign and at what stage they are most effective.
Teen Marketing That Is Efficient, Results-Driven and Profitable
We stay current with the latest teen marketing trends in digital and offline (TV, radio, print) media consumption. As a result, we are experts at selecting the optimum media venues for investing clients’ online and offline teen advertising dollars. Our multi-channel direct response media buying approach allows us to use the right combination of TV, radio, print and digital media to generate successful teen advertising campaigns.
We closely track the effectiveness of all campaigns for optimization when necessary. Through our expertise, we know which variables to look for to create a more successful and profitable result. The execution and flow of these different parts must be coordinated in the right way, in order to maximize efforts and deliver on client goals in an industry that generates billions of dollars in purchases every year.
When it comes to advertising to the teenage market, time is of the essence. Consumer attention spans are fleeting and it’s important to deliver a clear, concise message to the right audience at the right time. For more information and to set up a no-obligation teen advertising consultation right away, contact us.
*Entertainment Software Association 2016 Essential Facts about the Computer and Video Game Industry.
Ready to Start Working with Our Team of Professionals ?
Koeppel Direct’s effective and efficient direct response media buying expertise helped in making my company highly profitable. Koeppel Direct bought DRTV media for us at the lowest prices and they were so instrumental in my company’s success.
Koeppel Direct’s media buying expertise has played an integral role in making my company successful. Koeppel generated so much business for our company, occasionally we have to limit their media buys, in order to handle all of the new business.
Koeppel was able to take our campaign to the next level through superior media strategies that in my experience are unparalleled in the direct response media buying industry.
Other agencies can’t compete with Koeppel’s hands-on, 24/7 level of customer service.
Koeppel’s exceptional research and analytics was instrumental in driving incremental revenue and profit to our bottom line.