Pet Product Marketing

At Koeppel Direct we have a long history of success with pet product marketing through direct response campaigns in TV, online, print, radio and catalogues.

A Proven Track Record In Pet Product Advertising

We are proud of our success in pet product marketing and advertising. Our team understands how to most efficiently target and generate purchases from pet owners utilizing direct response TV, digital and print advertising. We know how devoted pet owners are, and we understand how to reach this passionate and committed audience with information on the pet products they need.

As an example, our team built the TV, online and print/catalogue campaign for Peticure, the leading pet nail-grooming product, from scratch to a national roll-out. We have also worked closely with teams representing a wide range of pet-related products, including, Innotek, an in-ground fence training product, Urine Eliminator, Urine Gone, Science Diet, Nature’s Recipe, PetSmart, Vet-Kem and Zodiac Flea and Tick products, among others.

Effective Tools & Vision For Our Pet Product Marketing Clients

Our direct response advertising experience and expertise with pet product marketing, combined with our ability to track, analyze and optimize our direct response media buys, allow us to run more profitable campaigns for our clients that market pet products.

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Marketing Your Pet Products to the World

Uncovering Opportunity
There’s no doubt about it: pet owners are willing to splurge for their pets. In 2016 alone, $63 billion went toward pet spending, according to the American Pet Product Association (APPA). Pets are considered part of the family, and to pet owners, there is no expense too high for their ultimate health and well-being.

Pet spending is only projected to increase, and continues to outpace other retail segments. The categorization of pet spending includes boarding, grooming and daycare services, but pet products are also a significant portion of the revenue. Pet food topped the category due to the recurring need. Additionally, more information is readily available regarding the types of pet diets that will serve animals best.

Helping Supply the Demand
Pet food will always be in high demand as it’s a necessity of life. There was a 3.2% growth of pet foods in 2015 compared to the year before. Pet owners also continue to be more selective with brands, and are willing to pay higher costs for better quality ingredients, specialty foods for certain dietary restrictions and brands that focus on all-natural products and production. The reason? If it means optimal health and happiness for pets, owners are on board.

To be truly competitive in such an expansive market, pet product businesses need to position themselves in a strategic way to continuously reach profitable results. This can be achieved through pet product marketing aimed to increase direct sales, improve brand presence and recognition, and communicate defining characteristics that makes a brand or business stand out.

For more information and to set up a no-obligation pet product advertising consultation right away, contact us.