As of 2017, the video game market is valued at over $18 billion in the U.S., according to Statista, which makes game marketing a highly lucrative industry for companies and brands. We at Koeppel Direct have the experience and expertise to deliver successful video game marketing campaigns that result in direct downloads, conversions, and other identified key performance indicators relevant to each client.
Mobile Game Marketing
Mobile use only continues to grow, which presents an opportunity for those in the gaming industry to reach audiences at different times through various platforms. In the past, print and TV may have been the strongest direct response initiatives, but the strategy for mobile game marketing isn’t always reflective of what’s needed for offline direct response ads. It’s important to have a streamlined strategy for both online and offline efforts that complement each other.
Additionally, in order for marketing games to be successful, it’s important to identify several factors including audience, competition, and mediums that are being used the most. For example, if your gaming product is most popular among a teen audience who uses their mobile devices 70% of the time, it might make more sense to optimize your mobile campaigns first or switch your investment dollars before marketing through TV and radio.
Adjusting Video Game Marketing Strategies to Meet Rising Demand
The gaming industry is one of innovation, which means it is constantly shifting and evolving. Advertising campaigns that may have been successful in the past may not be as effective because of how people are consuming content and where their interests may have shifted.
Our team of experts are current with both digital trends and advances in the gaming market to reach audiences in a way that improves communication and engagement. Optimization is also essential for every campaign we run. We maximize ad content and delivery to attract the right audiences and drive conversions.
For more information and to set up a no-obligation game marketing consultation right away, contact us.
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Koeppel Direct’s effective and efficient direct response media buying expertise helped in making my company highly profitable. Koeppel Direct bought DRTV media for us at the lowest prices and they were so instrumental in my company’s success.
Koeppel Direct’s media buying expertise has played an integral role in making my company successful. Koeppel generated so much business for our company, occasionally we have to limit their media buys, in order to handle all of the new business.
Koeppel was able to take our campaign to the next level through superior media strategies that in my experience are unparalleled in the direct response media buying industry.
Other agencies can’t compete with Koeppel’s hands-on, 24/7 level of customer service.
Koeppel’s exceptional research and analytics was instrumental in driving incremental revenue and profit to our bottom line.