Beauty Industry Marketing & Nutraceutical Advertising | Direct Response Services | Koeppel Direct


At Koeppel Direct, we are proven leaders in the areas of nutraceutical advertising and beauty industry marketing.

Our expertise in direct response advertising allows us to work with beauty and nutraceutical brands in a way that reaches diverse markets, compels people to act and generates sales. Leading beauty and nutraceutical marketers depend heavily on our experience and expertise in media buying for their direct response campaigns.

Nutraceutical Advertising Campaigns That Work

As longtime experts in the field, we have bought direct response media, including direct response television, radio and online advertising, for some of the leading beauty and nutraceutical brands. As a result, we have been instrumental in taking their sales and profitability to the next level and we have established a proven track record of success in these industries.

Beauty & Nutraceutical Media Buying Experience

Our nutraceutical marketing experience includes managing numerous direct response media buys for nutraceutical products in the following categories: diet, memory, anti-aging, sexual enhancement, joint pain relief, heart health, cleansing, energy, pain relief, prostate health and calcium supplements, among others.

We have built nutraceutical advertising campaigns with budgets ranging from an initial $10,000 test to over $1 million/week, while maintaining a profitable return on investment. Some of the notable nutraceutical products we have successfully purchased media for include: Enzyte, Focus Factor, Hoodia Pro, Renuva and Super Prostate Formula, and others.

What’s more, several of the beauty industry marketing campaigns we managed have been in the top 10 rankings of both Jordan Whitney and IMS, based on the media spending levels.

Your Direct Response Marketing Partner for All Ad Campaign Stages

Our team offers you our knowledge and expertise to effectively manage nutraceutical and beauty industry advertising campaigns during all stages of the life cycle of a direct response campaign.

Reaching a Beauty Industry and Nutraceutical Audience
The beauty and nutraceutical industries are continuously growing and advancing with regards to the technologies used, quality of products offered, and competitive pricing models available. It’s important now more than ever to define and target the specific audience that makes sense for each campaign. In some cases, this audience may remain the same across different channels, but in other instances, the target segment may vary.

Every beauty industry marketing campaign must be weighed with equal importance. Even if the goal (to generate a qualified lead/sale) never wavers, it’s important to understand and continue to optimize for changing audiences.

Optimizing Nutraceutical and Beauty Industry Marketing Campaigns
One of the most important parts of any campaign is the testing phase. What can be learned from each campaign? What can be adjusted? What can be better? These are the questions our direct response team measure and test to achieve a higher ROI and a better spend of advertising dollars for our clients.

For more information on Koeppel Direct, and to set up a no-obligation beauty industry marketing or nutraceutical advertising consultation right away, please contact us.


Industry Experience:


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  • Koeppel Direct’s effective and efficient direct response media buying expertise helped in making my company highly profitable. Koeppel Direct bought DRTV media for us at the lowest prices and they were so instrumental in my company’s success.
    - VP MarketingLeading Senior Product Marketer
  • Koeppel Direct’s media buying expertise has played an integral role in making my company successful. Koeppel generated so much business for our company, occasionally we have to limit their media buys, in order to handle all of the new business.
    - CMOOnline Dating Site
  • Koeppel was able to take our campaign to the next level through superior media strategies that in my experience are unparalleled in the direct response media buying industry.
    - PresidentHealth Insurance Provider
  • Other agencies can’t compete with Koeppel’s hands-on, 24/7 level of customer service.
    - CMOTravel Site
  • Koeppel’s exceptional research and analytics was instrumental in driving incremental revenue and profit to our bottom line.
    - Marketing DirectorMedical Information Site

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