Here is your one-stop access to each installment of Peter Koeppel’s six-part blog series for the Electronic Retailing Association (ERA).
All blog posts are based on the presentation “Trend Spotting: Benchmarking the Present and Predicting the Future of Marketing” originally shared at the Electronic Retailing Association’s 2016 D2C event in Las Vegas.
Trend Spotting: Offline (Part 1 of 6)
Trend Spotting: Online (Part 2 of 6)
Trend Spotting: Mobile (Part 3 of 6)
Trend Spotting: Social Media (Part 4 of 6)
Trend Spotting: Mass Retail (Part 5 of 6)
Trend Spotting: Media Attribution (Part 6 of 6)