Peter Koeppel’s Six-Part Electronic Retailing Association Blog Series

Peter Koeppel Six-Part ERA Blog Series

Here is your one-stop access to each installment of Peter Koeppel’s six-part blog series for the Electronic Retailing Association (ERA).

All blog posts are based on the presentation “Trend Spotting: Benchmarking the Present and Predicting the Future of Marketing” originally shared at the Electronic Retailing Association’s 2016 D2C event in Las Vegas.


Trend Spotting: Offline (Part 1 of 6)

Trend Spotting: Online (Part 2 of 6)

Trend Spotting: Mobile (Part 3 of 6)

Trend Spotting: Social Media (Part 4 of 6)

Trend Spotting: Mass Retail (Part 5 of 6)

Trend Spotting: Media Attribution (Part 6 of 6)



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