iPhone 7 Busts Preorder Records with New Features | Koeppel Direct

iPhone 7 Busts Preorder Records with New Features

iphone7 bust preorder records

Although there were plenty of people who complained that the iPhone 7 would be debuting without a headphone jack, among other things, that didn’t stop the devices from setting records for preorders for mobile carriers T-Mobile and Sprint.

In a press release, T-Mobile President and CEO John Legere was excited to announce that the “iPhone 7 is the biggest preorder in T-Mobile’s history, and that says a lot about our momentum and the excitement customers have for iPhone 7 and iPhone 7 Plus!”

iPhone 7 Packs Nice Tech 

Despite its less than innovative appearance, the newest smartphone from Apple is packing some really neat tech inside. One of the major changes between the iPhone 6 and iPhone 7 was the introduction of virtual buttons. Instead of having a Home button that is actually a pressable button, the touch-sensitive spot on the phone’s face is just that—and capable of giving feedback through the Taptic Engine.

What’s a Taptic Engine? 

Unlike a standard vibration motor on a smartphone, the Taptic Engine can vary in speed, duration and intensity to create a very personalized experience for the Apple iPhone user. The tech was introduced on the iPhone 6s, but this is the first time it’s being used with a button or being opened up for developers to take advantage of.

Besides the virtual button, which is already allowing for improved waterproofing on the iPhone 7, Apple’s doing some clever things with their newest phone’s camera. The iPhone 7’s dual camera pairs a 28mm equivalent lens with a 56mm equivalent lens to create the best possible photo from the scene that’s being captured.

The “fusion” process takes data from both cameras to create an optimized composite image using incredibly innovative software and hardware put together for the first time. The improved gamut sensor that comes with this camera will allow iPhone users to capture the most colorful and accurate photos ever, even in low light situations.

Smartphone technology has come a long way in the few short years since iPhone was introduced to the world in 2007. This newest iteration doesn’t fail to thrill, as a record number of Apple enthusiasts can attest to as they break in iOS 10 on their iPhone 7s this fall.


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