Blog | Page 53 of 56 | Koeppel Direct

Brands Seek Out Connections with Multi-Tasking Viewers

With a growing number of television viewers using their smartphones and tablets while they watch TV, DRTV advertisers are trying to meet them where they are focused – on social media. Tweeting and updating during real-time events offers opportunities for advertisers. Tying in [...]Read more

What’s Next for Redbox After Leveled Revenues?

Over the past seven years, Redbox has installed more than 40,000 DVD rental kiosks in locations such as grocery stores and convenience stores. Promising low prices and convenience, the retailer offered a much-needed option with bigger rental chains like Blockbuster shutting down. [...]Read more

Microsoft Sets Sights on Improved Tablet Line

With just 18 months of tablet experience under its belt, Microsoft Corp is ready to expand the line and spur new sales. Growth in tablet sales has slowed down considerably, but the company is counting on their small tablet to improve their competitive profile. A competitor to [...]Read more

Facebook to Pay $2 Billion for Virtual Reality Company

Virtual reality isn’t just an entertaining idea – it could be the future of entertainment and social networking. That’s exactly what Facebook is hoping for with their investment in Oculus VR. The company, which makes a virtual reality headset, was purchased for $2 billion [...]Read more

CBS’s Outdoor Ads Prove Old Media Still Works

While many new media advocates say that the age of the billboard is over, CBS Corp’s outdoor-ad business has proved them wrong. By taking an approach that includes billboards, online video, social marketing and television, the network has developed a strategy that has the unit [...]Read more

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