Remarketing and Tracking is Important to Your PPC Campaigns
You visit a website you enjoy. Let’s say it’s a mountain bike company with well-crafted bikes, an excellent blog, and a YouTube channel with mountain biking vacation trip advice. You visit the website a few times each month. You’re very interested in buying a new mountain [...]Read more
Expert Interview: The Evolution of TV Advertising
Few technologies have changed the way we live as much as television. It’s easy to take it for granted, or even to dismiss it in the age of the internet. But for decades, TV has transformed our lives and our culture. It serves as a powerful medium for messaging and advertising. [...]Read more
Digital Radio is Transforming Audio Content and Offering Advertisers New Ways to Reach Ears
There was a time when radio was the killer app: Americans received the latest news and were entertained by the medium. Living rooms became “listening rooms,” and furniture was actually arranged to make the large wooden radio sets the centerpiece of the home. Before [...]Read more
Digital Video Advertising on YouTube: What Are My Options?
Do you know what’s great about Digital Video Advertising? Consumers expect it and they understand it. Anyone alive today has been exposed to video ads via television for decades. Ever since video media started to be beamed onto our retina, there have been supporting ads [...]Read more
Connected TV Opportunities Continue to Grow
Imagine it’s 1980 instead of 2020. Not only would you be wearing suspenders with a tee-shirt and something called moon boots, but your television would be radically different too. If you were sitting in your living room and wanted to watch the movie trailer for Caddyshack, [...]Read more
These Are the Search Engine Marketing Tactics You’ve Been Looking For
You may be a runner, and you can just do that — running, running, running your way to ribbons and medals in the local 10K. But you can also run, do yoga, and weight training. When you do the latter, running is part of your overall workout plan. That’s how SEO relates to SEM. [...]Read more
Are Super Bowl Ads Still Profitable For Advertisers?
The results are in: people love Super Bowl commercials. Even 77 of them. That’s how many spots were sold during Super Bowl LIV earlier this month, but are these advertising dollars being spent wisely? With more ways to access content than ever before, consumers have a lot of [...]Read more
SEO Still Works, You Just Have To Do It Differently
Is Search Engine Optimization dead? Did Content Marketing slay the SEO giant? Or is there still a pulse in the SEO marketing department? How many questions can I ask in an intro to an article? The answer to one of those questions is this: SEO is still a viable digital marketing [...]Read more
March Madness Delivers Big Time with Advertisers
There may be no better sporting event that epitomizes the multi-channel media consumption available to modern consumers than March Madness. The three month-long tournament offers a slew of options for brands that want to connect with the millions (and millions and millions) of [...]Read more
How DTC Advertising is Forging the New Brand-Customer Relationship
One of the biggest challenges for brands has always been finding ways to build a relationship with customers to encourage brand loyalty and repeat business. This need has been especially pertinent in recent years as online shopping and financial concerns have taken their toll on [...]Read more
