Innovating Customer Experience in the Digital Age
There are many arguments made that digital technology has tainted the customer experience. This is an easy argument to make, because naysaying and fear (especially of new technology) is a simple point to exploit. But why don’t we hear more often about the ways the customer [...]Read more
Top SEO and SEM Marketing Strategies For Your Business
We often hear our clients tell us that Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are the most puzzling aspects of digital marketing. It’s not that difficult to launch a website but making it hum is challenging. That’s where SEO and SEM come in. At [...]Read more
Tools To Help You Spy On Your Competition
Earlier this month over on our blog, we published a Guide to Competitor Research. To further help you with your digital marketing strategy, we offer a review of three tools designed to help you keep tabs on your competition. TweetDeck They say “keep your friends close, and your [...]Read more
Social Media Marketing on Reddit
Of all the social media platforms, the most understood is probably Reddit. In some ways, Reddit is the blacksheep of the social media family. Whereas Facebook, Twitter, Instagram, and Pinterest are largely mainstream in the United States, Reddit is still a mystery to some. But [...]Read more
A Guide to Competitor Research
Competitor Research or Competitor Analysis is the process of assessing the strengths and weaknesses of your competitors in the market. Why do we do Competitor Research and Analysis? Because in order to succeed, we must understand the “lay of the land.” It’s critical to know [...]Read more
New Era Of Interactive Video Will Create More Advertising Opportunities For Brands
It’s Saturday night and you’re hunkered down in the living room watching a movie with the family. It’s a chase scene where the protagonist is being pursued by the bad guys through a maze of city streets, with collisions and near-misses, and harrowing twists and turns. In [...]Read more
How to Use Facebook Lookalike Audiences With Custom Audiences
How do you extend your reach on Facebook? One powerful method is a lookalike audience. Posting to your Facebook page followers is one thing, and it’s important. But what if you could publish ads that would be shown to Facebook users that share traits with your Facebook page [...]Read more
DRTV: Past, Present, and Future
Let’s not dilly-dally. The definition of DRTV is: Direct Response Television is TV advertising that includes a response trigger, such as an 800 number, a website address, a text message, or a bar code. DRTV exists to generate an immediate response to purchase a product or [...]Read more
Digital Marketing Strategy for Universities
This is a challenging time, with most businesses facing difficult economic certainty. But for some educational institutions, it’s a time to provide new services that can help people move forward and improve their lives in the future. American universities have long been [...]Read more
YouTube Trends for 2020 and Beyond
YouTube is only 15 years old. So while it’s time for it to think about getting a drivers’ license, YouTube is still remarkably young. It’s easy to forget that, because YouTube is the second most popular website in the United States, after Google. Everyone loves to [...]Read more
