October 2017 | Koeppel Direct

October, 2017


Understanding Net Neutrality News & Open Internet Rules

On July 12, 2017, tech giants like Amazon and Google participated in one of a string of protests to support an issue that continues to pop up among Internet users: Net Neutrality. The idea of an Open Internet has been around as long as the Internet has been a major utility for [...]Read more

How to Use Google Posts to Boost Your Business

Local businesses are seeing another big boost from search giant Google in the form of Google Posts from Google My Business. These Google Posts can make a big difference to the visibility of small or local businesses that rely on Google for much of their traffic. Like the Google [...]Read more

Google Seeks Change in How Exchanges Pay for Ad Fraud

Despite tools in place to attempt to avert ad bots and other forms of advertising fraud, Google is issuing refunds for marketing pieces that have recently been run on websites with fake traffic. The ads in question were purchased using the DoubleClick Bid Manager over the course [...]Read more

Apple’s $1 Billion Drop in the Content Ocean

Not to be outdone by the likes of Netflix, Amazon, Hulu, Facebook and Alphabet, Apple has entered the original programming arena with a billion-dollar budget for the next year, according to reporting by the Wall Street Journal. June hires Jamie Erlicht and Zack Van Amburg, former [...]Read more

Tech IPOs Looking Shaky, Correction May Be Coming

It’s not unusual for an IPO to backfire, resulting in stock prices that drop but ultimately recover over time. However, among tech startups, this situation is becoming more of an expectation than an occasional problem, making both IPO and pre-IPO investors extremely nervous. [...]Read more

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