May, 2017


Amazon Pushes Deeper into the Grocery Market

When Amazon first announced its beta test of the Fresh program in 2007, it was a long foray from the Internet retailer’s world-class selection of books, electronics and other popular, non-perishable items. Fresh aimed to deliver groceries to Prime customers in cities like [...]Read more

Peter Koeppel Covers DRTV and the Senior Market

The 2017 Catalyst Conference was an incredible opportunity for Peter Koeppel to discuss the concept of direct response television advertising (DRTV) to marketing professionals in the Personal Emergency Response Systems (PERS) industry. In his “Executive Spotlight” [...]Read more

Sears and Lampert Going Down Together

In 2006, hedge fund manager Edward S. Lampert was ranked number 67 on a Forbes list of the top 400 richest Americans, just above Amazon exec Jeff Bezos. Sears Holdings, which includes the Sears and Kmart brands, had a share price hovering around $162. That was then, and 11 years [...]Read more

Uber’s Gamification of its Driver Pool

Even as Uber struggles to develop more palatable relationships with its drivers, it’s interesting to note how many different tools the ride hailing service is still using to manipulate them. From encouraging longer drive times to moving drivers to areas where Uber would like [...]Read more

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