December 2016 | Koeppel Direct

December, 2016

china's war on counterfeits

China’s War on Counterfeits and Fraud Busters

Making a living on counterfeit products in China has come full circle, as the counterfeiters are now feeding career counterfeit busters. The law these retail sleuths are working under was designed to protect customers who have purchased fake goods, but the self-made product [...]Read more
rebranding marlboro style

Rebranding Tobacco, Marlboro Style

After years of dropping market share, Marlboro is finally reclaiming its place as the crown jewel of Phillips Morris USA. From 2005 to 2011, the brand lost nine percentage points in share of the 18- to 25-year-old market, dropping to just 43 percent in a market it once dominated. [...]Read more
amazon sports prime

Amazon Looks into Prime Sports Options

First it was free movies for Prime members, then it was the ability to add premium channels a la carte and now it seems that sports TV could be the next addition to Amazon’s ever-widening streaming programming line-up. Recently, the Internet giant has been in talks with such [...]Read more
latest with drone advertisement

What’s the Latest with Drone Advertising?

Imagine, if you will, your morning commute to work: The traffic’s slow, you’re barely awake enough to drive, but you’re trying to drink coffee and eat your breakfast and share something on social media as the slowly moving knot of cars creeps along. Then, out of nowhere, a [...]Read more
amazon reviews

Incentivized Amazon Reviews Banned

When you go shopping online for a gift or even an item for yourself, you probably spend some time looking at customer reviews…almost everyone does. Reviews are meant to be tools customers can use to gauge if the product they want to purchase is worth a particular price and if [...]Read more

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