December 2015 | Koeppel Direct

December, 2015

christmas shopping advertising

The Evolution of Holiday Shopping Advertising

Long gone is the iconic age of advertising, when marketing professionals wore heels and suits and hashed out marketing plans in plush rooms that smelled of cigarette smoke. Today’s holiday shopping advertising is much more to the point, with little room or demand for artistic [...]Read more
evolution of drtv

Not Your Mom’s Advertising: The Evolution of DRTV

No one could have imagined the impact Direct Response TV (DRTV) would have on marketing, but for some brands, it has been a wildly successful tactic. Brand advertising has its place, but when your product needs quick results, nothing beats the speed of DRTV. By simply adding a [...]Read more

Ad Blocking Is the Latest Hot Topic

One of the hottest topics this year at this just past Advertising Week in New York was the increasingly prevalent practice of ad blocking. This practice, which allows users to block all or most of the ads they see while visiting various websites, is the growing crisis of the [...]Read more

Live Television Is Still Very Much Kicking

With the growing popularity of Netflix, Amazon Prime and Hulu, it might seem that live television has been surpassed or even made obsolete by streaming services. A recent study by Omnicom Media Group’s Annalect found that live television is still very relevant, however, even as [...]Read more
apple icar

Apple Sets 2019 Goal To Build An Auto

In a surprising move, Apple has set its sights on developing an iCar. Rumors abound, but what is known for certain is that this project, code named Titan, has recently been expanded to include 1,800 experts from automotive, engineering, electronic and software backgrounds. The [...]Read more

What Is A Brand Response Campaign?

As media companies continue to contract and new media forms are born, advertisers are left scrambling to both find and fill advertising space more efficiently than ever before. When advertising dollars have to be stretched across both traditional and emerging media, this can [...]Read more

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