We take a holistic approach to all of our media campaigns, ensuring a targeted message is delivered across the best performing channels. We are media agnostic with a vision to funnel media allocation toward the most effective media channels. This view allows us to determine the best performing channels and make optimizations on an ongoing basis. Our philosophy is that the strategic planning process is an ongoing, consuming, and never-ending endeavor.
Whether taking over an existing campaign, or helping a client test the waters for the first time, we immerse ourselves in independent research, target demographic behavior, media consumption habits, and we conduct a full competitive analysis.
Cutting Edge Technology
We aggregate and match all information into one dashboard platform delivering real time data for our clients’ TV, Radio, Print, and Online media campaigns, allowing us to more effectively optimize results.
Koeppel Direct develops and executes brand response DRTV campaigns by combining low cost DRTV media with traditional advertising metrics to maximize ROI.
There is no better advertising medium than direct response television. Reaching millions of diverse viewers/consumers on a daily basis, television allows for maximum exposure that can lead to strong product sales and low cost lead generation. Since the early 90’s, the world of direct response TV advertising has grown exponentially and can be a powerful marketing tool.
Direct Response TV can be utilized to gain retail distribution and drive product sales at the retail level. There are three types of direct response TV/retail models that direct response and retail marketers employ:
- A successful direct response television campaign that helps to open retail doors.
- Utilizing direct response TV to drive retail sales.
- A hybrid direct response television/retail campaign that drives calls, web and retail traffic/sales.
- Koeppel Direct has expertise in managing all of these types of drive to retail campaigns.
Koeppel Direct works with both Internet retailers and direct response marketers who are utilizing direct response television and radio to increase traffic and sales on both their websites and through other online retail outlets. Many of these marketers, who were only using online advertising to market their websites, have found that offline direct response TV and direct response radio have been instrumental in taking their online sales to the next level. Web based retailers have begun to realize that TV is the biggest mass medium and can most rapidly build brand awareness and drive the highest level of traffic to their site. Koeppel Direct can help you leverage your marketing dollars by using the synergy of DRTV and radio with online marketing to maximize your web sales/leads/registrations.
Koeppel Direct has extensive experience managing some of the most successful lead generation campaigns on television. We have a proven track record at testing and rolling out cost effective lead generation campaigns for a wide range of clients in many different industries, such as insurance, mortgages, hair replacement, cosmetic surgery and an extensive range of senior products.